BACK TO SCHOOL: A Special Report on Kids Content in MENA
A data-driven guide to emerging trends in the kids local streaming market
When you think about streaming in MENA, Kids content isn’t usually the first thing that comes to mind.
Major homegrown platforms like Shahid, OSN+, TOD, and others have long been known for their blockbuster movies, local drama series, and now: reality shows. Yet, there’s a shift happening: more and more streaming services are investing in kids content.
Despite the power of YouTube as the go-to option for Kids entertainment in the MENA region, the latest data from TSL+ special report, BACK TO SCHOOL: A Special Report on Kids Content in MENA reveals that regional platforms are investing heavily in kids sections, secure profiles, and specific features designed to engage young viewers, and keep them coming back ;)
Why? Because Kids content is one of the most effective retention tools for streaming services.
However, this opportunity comes with unique challenges, particularly in MENA: Platforms must navigate cultural relevance and ensure a safe viewing environment. But Safety in the MENA region means more than just filtering out adult content and managing screen time.
It’s about respecting cultural norms and values of a very diverse audience.
In this month TSL+ report, I’ve analyzed nearly 1,000 kids titles across 9 local platforms, to provide key insights:
Kids-specific features in MENA
Distribution of Kids content by type, language and origin
Unlock the full analysis by subscribing to TSL+ today. Streaming services covered in this report: Shahid, OSN+, WATCH IT, TOD, stc tv, STARZ ON, ADtv, Yango Play and Awaan.
Read on to learn about:
Kids User Interface & Features: The design, navigation, and key features that improve kids viewing experience.
Kids Content Analysis: Exclusive insights into kids content on MENA top streaming services, with types of content available, origins, and languages.
Challenges & Opportunities: How Kids strategies must evolve to meet the challenges of a very diverse audience in MENA.
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