Chaupal OTT & a tribute to International Mother Language Day
Road shows, rallies and press conferences to drum up "streaming" excitement
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Without a doubt the most iconic site to visit in the state of Punjab, the Golden Temple is the pre-eminent spiritual / holiest sites of Sikhism located in the city of Amritsar. Over 150,000 people visit the holy shrine everyday for worship and the Gurdwara complex has been nominated as a UNESCO World Heritage site. The temple is an open house of worship for all people, from all walks of life and faiths. Read more about the Golden Temple here.
Today’s program:
Maa Boli Diwas (International Mother Language Day)
Chaupal OTT: At the forefront of regional language streaming revolution
My Views
And….Action!
Maa Boli Diwas
Maa Boli Diwas OR International Mother Language Day:
Celebrating Linguistic Diversity
Today (21st February), we celebrate International Mother Language Day, a global observance promoting linguistic and cultural diversity. Originating from Bangladesh's fight for recognition of the Bengali language in 1952, this day honors the importance of preserving all languages worldwide.
In India, with its rich tapestry of over 42 languages, this day holds special significance. It's a celebration of regional diversity and the cultural heritage embedded within each language and dialect.
One platform marking this occasion with fervor is Chaupal, highlighting the importance of local languages through its Maa Boli Diwas festivities.
Chaupal OTT: At the forefront of the regional language streaming revolution
Chaupal's Vibrant Tribute to Regional Languages
Against this backdrop of linguistic celebration, Chaupal, an indigenous OTT platform, stands as a beacon of regional pride. With its fervent dedication to languages like Punjabi, Bhojpuri, and Haryanvi (target audience of approximately 30 million people), Chaupal embodies the spirit of cultural preservation and propagation. Through its curated content offerings and community-centric initiatives, Chaupal not only entertains but also educates, fostering a deeper connection to the linguistic heritage of India.
Empowering Communities: Chaupal's Maa Boli Diwas Extravaganza
In commemoration of International Mother Language Day, Chaupal is orchestrating a grand celebration known as Maa Boli Diwas. Across the vibrant North Indian states of Punjab, Haryana, and Bihar, Chaupal will ignite the spirit of cultural revival, bringing together artists, performers, and language enthusiasts in a symphony of linguistic fervor.
From colorful rallies to interactive workshops, Chaupal's Maa Boli Diwas festivities serve as a rallying cry for language preservation and community empowerment.
^ Showcasing content for Maa Boli Diwas in Haryanvi, Punjabi and Bhojpuri.
Chaupal's Vibrant Tribute to Regional Languages: A Catalyst for Socio-Economic Growth
Beyond the realm of entertainment, Chaupal's impact transcends into the socio-economic fabric of local communities. By providing a platform for budding talent and emerging artists, Chaupal not only nurtures creativity but also stimulates economic growth. Through collaborations with regional stakeholders and grassroots organizations, Chaupal paves the way for job creation, skill development, and cultural resurgence, catalyzing positive change across its operational footprint.
Charting a Course for Holistic Engagement: Chaupal's Vision
As the sun rises on Maa Boli Diwas festivities, Chaupal aims to embark on a journey towards holistic engagement and immersive user experiences. With a visionary outlook, Chaupal seeks to transcend the boundaries of conventional entertainment, transforming into a comprehensive lifestyle destination. Through strategic alliances and innovative partnerships, Chaupal is integrating e-commerce, gaming, and financial services, thereby enriching the lives of its users beyond the realm of digital content consumption.
Chaupal’s plans for Maa Boli Diwas:
On this occasion, Chaupal is conducting a rally that will take place from Phagwara to Mohali (distance of 120 kilometers; in Punjab) where Punjabi artists (Prince Kanwaljit and Diljot) will be seen interacting with the local population.
In Haryana, press conferences will be held in Rohtak, Jind, Hissar, Bhiwani, Sonipat, where artists such as Sangram Singh (wrestler turned actor and motivational speaker), Ajay Hooda, Rakhi Lochab, Anjali Raghav, Gajender Phogat, Harsh Gehlot, Hari Om Kaushik, Deepak Hooda, Masoom Hoodad will be interacting with the media. Along with this rally, physical challenges / competitions will also be held in various cities.
In the state of Bihar, on the ground events will be conducted in Azamgarh, Gorakhpur, Muzaffarpur, Arrah, Chapra, Buxar, and Patna.
In addition, on the 28th of Feb, a press conference is to be conducted with Dinesh Lal Yadav (popularly known as Nirahua, an Indian actor, singer, producer and politician associated with Bhojpuri-language films), Amrapali and Awdhesh Mishra in Azamgarh.
And finally, Chaupal will conduct a press conference in New Delhi, where Mr. Manoj Tiwari (Manoj Kumar Tiwari is an Indian politician, singer and actor serving as a Member of Parliament from North East Delhi) will address the media and talk about the burgeoning Bhojpuri entertainment industry.
Navigating the Turbulent Waters of OTT Competition
In the dynamic landscape of India's OTT ecosystem, Chaupal navigates through the turbulent waters of competition with resilience and ingenuity. Amidst a sea of platforms vying for consumer attention, Chaupal distinguishes itself through its unwavering commitment to regional languages and cultural authenticity. By infusing its content catalog with diverse narratives and indigenous storytelling, Chaupal is captivating audiences and carving a niche for itself in the fiercely competitive market.
In the next 5 years, Chaupal aims to become a one-stop destination, where users come not just for content but also for all their daily needs like shopping and gaming for example. The vision is to be the largest regional content market and content will be available in all regional languages.
Some of the best known Punjabi content available includes Chaupal exclusives: Carry on Jatta 3, Annhi Dea Mazaak, Mastaney, Buhe Baariyan, Lekh, Aaja Mexico Chaliye, Panchii, Outlaw, 500 meters, Shikaari, Zila Sangrur, Platser (upcoming original web series)
Haryanvi – Scam (web series), DJ Waley Babu (original movie), Prayaschit (exclusive movie), Udaan Zindagi ki (upcoming original movie), Haryana Kesari (upcoming original movie)
Bhojpuri – Pakdua Biyah (web series), Parpanch (web series), Lanka me Danka (web series), Purvanchal (upcoming web series), Romiyo Raja (movie), Yaara teri Yaari (movie).
Currently Chaupal is a SVOD only platform with the following pricing:
Rs. 149/month ($1.81/month) (mobile only), Rs. 449/6 months ($5.47/month) (on one device), Rs. 999/year ($12.18) (multiple devices), Rs. 2999/year ($36.57) (worldwide, multiple devices)
Distribution of Chaupal is available on various platforms such as:
Fire TV, Samsung, Xiaomi, LG, Foxxum, Cloud TV, Android TV, Apple TV, Android, iOS and Web.
My Views
Critical Role of Regional OTT Platforms: With an abundance of over 60 OTT apps, many focusing on regional Indian languages, platforms like Chaupal are vital for the health of India's media and entertainment industry. These platforms not only cater to the domestic audience but also serve as a cultural bridge for the vast diaspora.
Strategic Expansion and User Retention: Chaupal's strategic expansion into e-commerce and gaming categories reflects its proactive approach to attract and retain users. By diversifying its offerings, Chaupal demonstrates its commitment to staying relevant in the competitive digital landscape.
Social Impact through Community Engagement: Chaupal's roadshows serve as a powerful tool to uplift regional populations by creating job opportunities and providing platforms for new talent in the entertainment industry. Through these initiatives, Chaupal contributes to the socio-economic growth of local communities.
Innovative Content Strategies: Amidst industry consolidation, platforms like Chaupal should also leverage live sports content, such as local wrestling matches and Kabaddi tournaments, to enhance user engagement and retention. By tapping into grassroots interests, Chaupal can foster deeper connections with its audience, ensuring long-term growth and sustainability.
Linguistic Splendor: As we reflect on the significance of International Mother Language Day, let us pay homage to the linguistic history that enriches our lives and binds us together as a global community via the power of streaming. Through OTT platforms like Chaupal, we celebrate not only the diversity of languages but also the resilience of cultural heritage. The message is clear - let us continue to champion the cause of linguistic preservation and cultural appreciation, ensuring that the sound of our mother tongues reverberate for generations to come.
That’s all for today folks. If you enjoyed this breakdown, please consider sharing it with your friends and colleagues.
When I want to sit back, relax and unwind, it’s either Friends on Netflix OR Indian Idol on SonyLIV. A great watch to catch the best of Bollywood music sung by great young talent from across India, all vying for coveted “Indian Idol” crown.
Go ahead, sing along, and enjoy the fun!
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