Did Netflix Finally Crack Arabic Films—Or Just Get Lucky?

How The Sand Castle made it to Netflix Global Top 10.

Hey streamers 👋

Two weeks ago, I wrote about why making local films in MENA is still a challenge.

This week? Well, reality proved me wrong. The Sand Castle, a Lebanese/US co-production just made it into Netflix Global Top 10 non-English movies.

So, what’s the takeaway? Pure luck, or something we can actually replicate?

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Yes, we have classic cars in Dubai ;)

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Today’s program

1. What does success look like for Netflix?

2. Why did the Sand Castle take off?

3. So what? What can we learn from this?

And… Action!

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