Did Netflix Finally Crack Arabic Films—Or Just Get Lucky?
How The Sand Castle made it to Netflix Global Top 10.
Hey streamers 👋
Two weeks ago, I wrote about why making local films in MENA is still a challenge.
This week? Well, reality proved me wrong. The Sand Castle, a Lebanese/US co-production just made it into Netflix Global Top 10 non-English movies.
So, what’s the takeaway? Pure luck, or something we can actually replicate?
Today’s program
What does success look like for Netflix?
Why did the Sand Castle take off?
So what? What can we learn from this?
And… Action!
Keep reading with a 7-day free trial
Subscribe to The Streaming Lab to keep reading this post and get 7 days of free access to the full post archives.