How to create a FAST channel with ChatGPT?
The Streaming Lab #37
Hey streamers 👋
Welcome to the 37th edition of The Streaming Lab. Thanks for reading me!
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The agenda today
In this edition, I’d like to know if I can use the power of AI with ChatGPT to create a FAST channel.
What is ChatGPT?
Identify a target audience
Find a concept of FAST channel
Create a programming with AI
What is ChatGPT?
ChatGPT (Chat Generative Pre-trained Transformer) is a chatbot developed by San Francisco–based OpenAI and launched as a prototype on November 30, 2022. It was labelled by the New York Times "the best artificial intelligence chatbot ever released to the general public".
Answer questions based on existing knowledge
Correct sentences into standard English
Translate English text into French, Spanish and Japanese
Extract keywords from a block of text
Turn a text description into a color
Discover more examples HERE.
For the sake of transparency, I will highlight in Italic what’s written by ChatGPT in this article.
Identify a target Audience
The first step is to understand who is going to watch my FAST channel. I don’t want to target a general and global audience. I want to design a channel for a specific audience in a specific country: United Arab Emirates (UAE).
I asked ChatGPT to list target audiences with a high potential in UAE:
Urban, tech-savvy millennials: This demographic is likely to have high disposable incomes, be heavy users of technology and social media, and be interested in a wide range of content, from local productions to international hits.
Families: With a strong family culture in the UAE, a streaming service that offers a range of content suitable for all ages, from kids' shows to movies and documentaries, could be very appealing to this demographic.
Expats: With a large and diverse expatriate population in the UAE, a streaming service that offers content in multiple languages, including English, Arabic, and other languages commonly spoken in the region, could be well received.
Sports fans: With a growing sports culture in the UAE, a streaming service that offers live sports events and related content could be very appealing to this audience.
I’ve decided to target “Urban, tech-savvy millennials”. There is a lack of content on streaming services aiming at this audience, and I know local advertisers are looking to reach this group specifically.
Next step: find a concept of a FAST channel.
Find a concept of FAST channel
I asked ChatGPT to create a concept of FAST channel for “Urban, tech-savvy millennials” in United Arab Emirates. The chatbot answered with suggestions of a name, programming, hosts, production style, advertising and promotion.
Name of the FAST channel: “Tech Hub UAE”
A curated selection of the latest movies and TV shows, with a focus on content that appeals to tech-savvy millennials.
Original programming that showcases the best of urban tech culture in the UAE, including events, festivals, and exhibitions.
Interviews and profiles of successful tech entrepreneurs and innovators from UAE and the region.
Hands-on tutorials and guides on how to use the latest technology and gadgets to improve daily life.
Tech reviews and demonstrations of the latest gadgets and consumer technology products.
A rotating selection of classic movies and TV shows, with a focus on content that appeals to tech-savvy millennials.
A team of tech-savvy millennials from UAE who are passionate about technology and entertainment.
Prominent tech experts from the region and around the world, who will provide in-depth analysis and insights into the latest trends.
High-energy and visually-engaging, with a focus on making technology accessible and entertaining to a wider audience.
Innovative use of graphics, animations, and visual effects to bring the content to life.
The channel will utilize social media and interactive elements to allow viewers to engage with the content and hosts in real-time.
The channel will be ad-supported, with a mix of in-stream and in-show advertisements.
Advertisers will have the opportunity to target the tech-savvy millennial demographic with product demonstrations, sponsored content, and in-stream advertisements.
The channel will also offer sponsored events, product launches, and workshops, allowing advertisers to reach the target audience in a more immersive and interactive way.
The channel will leverage social media platforms and targeted digital advertising to reach its target audience.
Collaborations with tech companies and academic institutions will provide opportunities for co-branded events, product launches and workshops.
The channel will partner with local tech communities and organizations to host meetups, hackathons, and other events that bring tech enthusiasts together.
Create your programming with AI
Let’s go a little further in the process. I asked ChatGPT to help me find some of the most popular and influential works of science fiction and technology that may appeal to tech-savvy millennials.
"The Matrix" (1999)
"Blade Runner" (1982)
"Minority Report" (2002)
"The Terminator" (1984)
"2001: A Space Odyssey" (1968)
"Eternal Sunshine of the Spotless Mind" (2004)
"The Social Network" (2010)
"The Fifth Element" (1997)
"War Games" (1983)
TV Shows :
"Black Mirror" (2011-present)
"The X-Files" (1993-2002)
"Mr. Robot" (2015-2019)
"The Twilight Zone" (1959-1964)
"Battlestar Galactica" (2004-2009)
"Stranger Things" (2016-present)
"The 100" (2014-2020)
"The Expanse" (2015-present)
I also asked the chatbot to give me ideas of interviews and profiles of successful tech entrepreneurs and innovators from UAE:
Talal Al Dhiyebi: Founder of Bayzat, a Dubai-based insurtech company.
Paulo Avessaglio: Co-founder and CEO of Careem, a ride-hailing company based in Dubai.
Loulou Khazen Baz: Founder of the female-focused tech accelerator and investment fund, Womentum.
Omar bin Sulaiman Al Olama: Minister of State for Artificial Intelligence, United Arab Emirates.
Hamza Abid: Founder of The Luxury Closet, an online marketplace for buying and selling pre-owned luxury fashion items.
Finally, I asked ChatGPT to build an original show that showcases the best of urban tech culture in the United Arab Emirates:
Format: A 30-minute documentary-style show that explores the latest developments and events in the UAE's tech scene. Each episode focuses on a different aspect of urban tech culture, including festivals, exhibitions, start-up incubators, and innovation centers.
Introduction: A brief overview of the UAE's tech scene, including its history and current status.
Featured Event: A closer look at a major tech event or festival happening in the UAE, such as the Gulf Information Technology Exhibition (GITEX).
Start-Up Incubators: A tour of some of the top start-up incubators in the UAE, including a profile of the entrepreneurs and companies that are based there.
Innovation Centers: An inside look at some of the UAE's leading innovation centers, including the Dubai Future Foundation and the Mohammed bin Rashid Innovation Fund.
Future of Tech: A discussion with experts and thought leaders about the future of technology in the UAE and the region.
Conclusion: A recap of the highlights of the episode and a preview of what's to come in future episodes.
The show will be visually dynamic, incorporating a mix of on-location footage, interviews, and animation to bring the UAE's tech scene to life. With a focus on showcasing the best of urban tech culture in the UAE, it will be an engaging and informative look at the country's innovation and entrepreneurship landscape.
ChatGPT could be an interesting tool to support the creation of your FAST channel. However, you have to make sure you ask the right questions and be aware of the limitations of the AI.
I listed below the capabilities that impressed me, and the limitations we should be aware of:
What’s most impressive for me is the style of ChatGPT answers. It feels like I’m receiving an email from a colleague suggesting a new FAST channel in UAE.
I also really liked the way the chatbot suggested the channel concept, describing not only the programming but also the advertising models and distribution ideas.
The content was also interesting. I asked ChatGPT to give me potential target audiences not only in UAE but also in France & in the US. And the AI suggested different audiences that could make sense. The programming looked also on point, mixing originals, interviews, tutorials and tech reviews.
My main criticism would be that all the answers are very descriptive. Creating a successful FAST channels also requires experience, analysis, feeling and risk taking.
Audience segments are not that easy to find: They also depend on the type of content a service offers and its overall brand positioning. That’s why it’s key to conduct a proper market research and analyze consumer behavior patterns.
The data from ChatGPT is limited after 2021. And we all know that 2 years is a lifetime in the streaming media universe.
That’s all for today, how to use the power of AI with ChatGPT to create a FAST channel.
See you online next week. Until then, enjoy The Exchange on Netflix. Set in Kuwait in 1988, two women making their way in the boys club of the Kuwait Stock Exchange, on the eve of Saddam Hussein's invasion of the country.
Whenever you’re ready, there are 2 ways I can help you with:
If you want to learn more about streaming in MENA, I’d recommend starting with my market report:
Work with me 1:1 to diversify your streaming revenues: FAST channel business, OTT/CTV Advertising, Content acquisition & distribution, Market analysis and business representation.