How Independent Films Are Taking Over The Streaming Industry
How Independent Films Are Taking Over The Streaming Industry
The Streaming Lab #60
Hey streamers 👋
Welcome to the 60th edition of The Streaming Lab, a weekly newsletter exploring the trends that matter to streaming professionals. If you are not already a subscriber, sign up and join 1,600+ others who receive it directly in their inbox every Monday.
Today’s program:
I will focus on the independent film business and why independent films are key for the streaming industry.
What’s an independent film?
The advantages of independent films for streaming media
My favourite independents films
And… Action!
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What’s an independent film?
The definition of independent films can be different depending on the context, but most of the time, an independent film is a movie that is produced outside of the major film studio system. Independent films have unique financing , production and distribution methods compared to mainstream Hollywood studio productions.
Here are some characteristics that often define independent films:
Financing: Independent films are funded through private investors, independent production companies, crowdfunding, grants, or even the filmmaker's personal funds.
Creative freedom: Independent filmmakers have greater creative control over their projects compared to directors working within the studio system. This allows them to explore niche topics and tackle thought-provoking or socially relevant themes.
Low to moderate budgets: Independent films generally have smaller budgets compared to blockbusters. They have to use cost-effective production techniques and rely more on the strength of the storytelling and performances.
Non-traditional casting: Independent films may feature lesser-known or emerging actors, as well as established actors who are willing to take on smaller, riskier projects.
Film festivals: Independent films are frequently showcased at film festivals, where they can gain recognition, critical acclaim, and potentially secure distribution deals.
Limited release and distribution: Independent films might have limited theatrical releases. However, they are often made available through streaming platforms.
Overall, independent films are celebrated for their creativity, originality, and willingness to take artistic risks, contributing to the richness and diversity of the global film landscape.
The advantages of independent films for streaming media
Independent films offer different values to streaming services and play important roles in their content strategy.
Here are some key points to consider:
Targeting niche audiences: Independent films can cater to niche audiences and attract viewers with specific interests or cultural backgrounds. By offering a selection of indie films, streaming services can create a loyal customer base that appreciates their commitment to diverse content.
Cost-effectiveness: Acquiring independent films is generally less expensive for streaming services compared to securing blockbuster titles. Independent filmmakers may be more willing to license their films to streaming platforms to gain exposure and reach wider audiences.
Critical awards: Independent films often receive critical acclaim at film festivals. Having such award-winning content can boost the reputation and credibility of a streaming service, attracting viewers who appreciate high-quality storytelling and filmmaking.
Differentiation from competitors: Streaming services try to differentiate themselves from competitors by offering exclusive or hard-to-find content. Independent films can become a unique selling point for a platform, giving it a competitive edge over other services that mainly focus on blockbuster movies.
Supporting Indie Filmmakers: Emphasizing independent films on a streaming platform can support emerging and local filmmakers and help them gain recognition. This support can encourage the production of more innovative and original content.
Long-tail Content: While blockbuster movies may attract a large number of viewers, their appeal might decrease over time. On the other hand, independent films have a longer lifespan and can continue to find new viewers over time.
User retention: A diverse content library, including independent films, can improve user retention by providing continuous interest and variety.
Synergy with original Content: Many streaming services invest in producing original content. Independent films can complement these efforts, providing a more comprehensive and balanced content portfolio that includes both exclusive original productions and acquired indie titles.
In summary, the advantages of independent films for streaming services lies in their ability to offer diverse content, cater to niche audiences and differentiate the platform from competitors. While blockbusters draw in large audiences and generate hype, independent films add depth and richness to a streaming service's content library and overall appeal. Striking the right balance between both types of content can lead to a well-rounded and successful streaming platform.
Examples of independent films
What are your favourite Independent films?
That’s all for today, why independent films are key for streaming services. If you enjoyed this breakdown, please consider sharing it with your friends and colleagues!
I hope everyone has a great week and I’ll see you online next Monday. Until then, enjoy The Bear on Disney+: a young chef from the fine dining world comes home to Chicago to run his family sandwich shop after a heartbreaking death in his family.
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