✞ Is Holywater Really Hollywood 2.0?
Or is "vertical series" just another media buzzword?
Hey streamers,
Today we’re talking about vertical series, and the company behind My Drama: Holywater 👇
I’ve been following Holywater story for almost a year and finally met the team in Cannes last month during MIPCOM.
What they announced there, FOX Entertainment investing in Holywater, is a clear sign that the way we make and watch stories is changing fast.
But is it enough to change a century-old industry?
Is Holywater really Hollywood 2.0 as they say?
In this premium edition, I’ll explain:
Who Holywater is and how they built a new model around vertical storytelling
What their deal with FOX really means
Why this matters for “traditional” platforms
Read on to learn about:
🎬 Holywater Platforms: MyDrama, MyPassion, MyMuse, and FreeBits
🤝 The FOX Deal: What to expect from this new partnership
💡 So What: What vertical series means for streaming platforms
🎬 Holywater Platforms
I first discovered Holywater through MyDrama, one of the most successful micro-drama apps outside China.
But who’s really behind it?
Founded in Ukraine in 2020 by tech entrepreneurs Bogdan Nesvit and Anatolii Kasianov, Holywater is an AI-first entertainment company that wants to reinvent how stories are created and shared.
The idea is simple: use AI and technology to help filmmakers and studios create short stories that reach global audiences.
In just a few years, Holywater has grown from a small Kiev startup to one of Europe’s fastest-growing media tech companies, now reaching over 55 million users across 4 main apps:
A mobile app for vertical series, where each episode lasts about 1 minute.
It focuses on genres like romance and fantasy, mixing scrolling of social media with storytelling of TV dramas.
Free episodes, in-app coins, or subscriptions make it easy to watch and binge on both iOS and Android.
Now let me tell you more about My Passion, My Muse, and Freebits👇