MIPCOM24: The 3 Summits
AI, AVOD & FAST, CTV. What's your favorite topic?
Hey streamers 👋
This week, it’s all about MIPCOM! To celebrate the 40th anniversary of the "Mother of All Entertainment Markets", I’m bringing you something special: not just one, but four exclusive articles.
I'll be covering the key highlights of the event, with a special focus on the three summits.
Today’s program
What to expect from the 40th edition of MIPCOM?
Applied AI: How Applied AI is reshaping the entertainment landscape
Global FAST & AVOD: The global rise of Ad-supported streaming
Connected TV: Unlocking new possibilities for content delivery
And… Action!
Why am I traveling to Cannes for MIPCOM?
My mission: Connect with content providers and streaming platforms to help them understand the MENA region better.
This year, I’ll be wearing my journalist hat and writing one article each day, straight from the press room full of journalists from top Media and Entertainment trade magazines!
Monday: What to expect from MIPCOM 2024?
Tuesday: Key insights from the Applied AI Summit
Wednesday: Highlights from the Global FAST & AVOD Summit
Thursday: What went down at the Connected TV Summit
On more thing: During the MIPCOM week, I offer a special 20% discount on my premium membership TSL+. You’ll join in time to receive my special report “Beyond the Game”, a guide to how streaming is transforming sports in MENA, including a summary of the sports rights available by platforms. To be released on October 31st.
What to expect from the 40th edition of MIPCOM?
If you work in Media and Entertainment, you’ve definitely heard of MIPCOM. Created 40 years ago, it's become a key event of the industry.
MIPCOM (Marché International des Programmes de Communication) is one of the largest global markets and conferences for the television and entertainment industry.
It’s organized annually in Cannes, France, bringing together content creators, distributors, and buyers from around the world to showcase, buy, and sell programs across all platforms.
It’s also the perfect event for discovering the latest trends.
And what better way to do that than by attending the premium conferences and events, carefully curated by the MIPCOM team?
Several events already took place on Sunday, including The Future of TV Distribution cocktails and panels aboard the SoFAST boat. I’ll be sharing the key insights with you shortly.
What conferences and events you should not miss today on Monday 21 October:
World Premiere of Obocchama-Kung: Bringing Japanese Anime To Life In India - 9:00 | Verriere Californie
Why you should go? Because a co-production between TV Asahi and Sony YAY is a wonderful idea! The stories and basic artworks are produced in Japan and the animation is produced in India. The speakers will talk about how the series came to life in 30 years after the initial series.
What All the Drama is About - Content that Travels - 9:45 - 10:15 | Producers’ Hub
Why you should go? Amanda Turnbull (Rise Studios) will be discussing the new report by VYND.IO, using AI to look intro how themes and topics are shaping Arabic content trends.
Super Monday with Japan - 10:30 to 16:00 | Hi5 Studio Foyer
Why you should go? I’ve always been fascinated by Japan, and MIPCOM is a wonderful opportunity to better understand the diversity of Japanese content and meet industry executive and experts from major TV broadcasters & Anime production companies.
Applied AI Summit Discussions - 10:15 to 12:00 | MIP Innovation Lab
Why you should go?AI is everywhere, the challenge won’t be about the technology but how to find the best use case to make sure AI can support out industry. These discussions should help you identify some of them
The “Applied AI Summit Discussions” will be followed by The Roundtables (14:30 - 15:30) and the Innovation Showcase (16:00 - 16:45)
Media Mastermind Keynotes presented By MIPCOM CANNES & Variety - 15: 15 - 17:40 | Grand Auditorium
Why you should go? Because Variety editors are la creme de la creme when it comes to analysing entertainment business.
Variety editors discuss global content industry trends and developments, followed by conversations with Jane Turton (CEO, ALL3MEDIA), Channing Dungey, (Chairman and CEO, Warner Bros. Television Group), and Tony Vinciquerra, (Chairman & CEO, Sony Pictures Entertainment).
MIPCOM CANNES Opening Night Party & Red Carpet - From 19:00 | Hotel Majestic
Why you should go? You don’t want to miss the 40th birthday of MIPCOM ;) And the fireworks.
There are many other conferences and events. You can access the At The Glance program here:
Found this article insightful? Don't keep it to yourself, share it with your team and start the conversation!
Throughout the week, I’ll be updating the articles with the latest insights from the three summits:
Applied AI Summit
Full article coming on Tuesday, October 22
Global FAST & AVOD Summit
Full article coming on Wednesday, October 23
Connected TV Summit
Article coming on Thursday, October 24
I hope everyone has a great week, see you online next Monday. The same week, don’t miss my Hot Takes from MIPCOM 2024 during a live webinar on October 29th, with Marion Ranchet from Streaming Made Easy. Register here.
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Good Day 🙌