MIPCOM24: The Applied AI Summit
Key insights about the impact of AI in the Media & Entertainment industry
Missed the MIPCOM AI Summit yesterday?
Whether you were tied up in meetings, couldn’t make it to Cannes, or just need a refresher, I’ve got you covered!
Introducing Summit Summaries: quick, insightful recaps of the key discussions from yesterday's summit.
Now it’s your turn to turn these highlights into actionable insights for your business ;)
During the MIPCOM week, I offer a special 20% discount on my premium membership TSL+. You’ll join in time to receive my special report “Beyond the Game”, a guide to how streaming is transforming sports in MENA, including a summary of the sports rights available by platforms. To be released on October 31st.
The Future of Media: Generative AI’s Transformation of Content Workflows
Evolution of Art and technology
Emily Golden, head of growth marketing at Runway, introduced the company's role in using AI to revolutionize art, entertainment, and human creativity. She emphasized the rapid growth of AI-generated content and predicted that within five years, 50% of online content will be AI-augmented.
Emily also traced the evolution of art, from the impact of the Industrial Revolution on Impressionism to the invention of the camera, which revolutionized visual capture and led to the coexistence of painting and photography.
“Within the next five years, 50% of online content generated by or augmented by AI” - Emily Golden, Head of Growth Marketing, Runway