🇫🇷 MIPCOM24: The Global FAST & AVOD Summit
Highlights from the Global FAST & AVOD Summit
Missed the MIPCOM Global FAST & AVOD Summit presented by
yesterday?Whether you were tied up in meetings, couldn’t make it to Cannes, or just need a refresher, I’ve got you covered!
Introducing Summit Summaries: quick, insightful recaps of the key discussions from yesterday's summit.
Now it’s your turn to turn these highlights into actionable insights for your business ;)
During the MIPCOM week, I offer a special 20% discount on my premium membership TSL+. You’ll join in time to receive my special report “Beyond the Game”, a guide to how streaming is transforming sports in MENA, including a summary of the sports rights available by platforms. To be released on October 31st.
AVOD & FAST Insights
Global advertising and video subscription trends
Maria Rua Aguete discussed the significant growth in online video advertising, highlighting platforms like YouTube and TikTok. Despite some complaints, she emphasized the need to include these platforms in analysis.
The conversation touched on the division of online advertising into categories like social media and selective advertising. Maria questioned the definition of premium content, pointing out that premium online media advertising may be overstated.