🔮 My Six Signals for Streaming in MENA in 2026
Consolidation, Bundles, Creators, GEO, Vertical series, and Experiences
Hey streamers,
Today, I’m not looking at a crystal ball.
I’m looking at signals 👇
I’m not trying to predict the future.
I’m just listening.
Listening to big announcements in the MENA media ecosystem, like Thmanyah securing the Saudi Pro League rights and launching its own sports platform.
And listening to smaller changes, like Shahid becoming MBC Shahid.
Every year, at the beginning of the year, I collect these signals. Then I try to read between the lines and connect the dots.
Yes, it’s a bit risky.
But being right or wrong is not the point.
What matters is the process.
It forces me to combine data, market observation, and insights.
Here are my 6 signals that could change the streaming media ecosystem in MENA in 2026 👇
Read on to learn about:
Homegrown platforms will consolidate to create local champions
Bundles will change how streaming media grows
Content creators will operate like media companies
AI will decide where people watch content
Vertical series will grow in MENA, but only if done the right way
Local stories will move beyond screens
1️⃣ Homegrown platforms will consolidate to create champions
Today, there are more than 100 active media and streaming platforms across MENA, and around two third of them are local.
That fragmentation will continue, with new niche platforms launching to serve specific audiences and formats.
However, running a large entertainment and/or sports platform is expensive, and in most markets only two or three players can realistically operate at that level.
End of last year, Abu Dhabi Media integrated its streaming service ADtv into STARZPLAY. The broadcaster chose scale and distribution, trusting one of the region’s most successful pure-play streamers, now backed by the telecom e&.
The same logic could work at an even larger level:
In 2026, MBC Shahid could acquire OSN+ and bring together local strength and international positioning, creating a regional champion able to compete next to global streaming giants.
2️⃣ Bundles will change how streaming media grows
A year ago, bundles still felt nice to have. Today, they are starting to feel like a must-have in MENA.
Take Yango Play as a first example.