The Streaming Lab
The Streaming Lab Podcast
Samsung TV+ is coming to MENA. Are the Local FAST Platforms Ready?
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Samsung TV+ is coming to MENA. Are the Local FAST Platforms Ready?

Samsung TV+ Expansion to MENA, Jio’s innovative subscription plans, PFL MENA debut, Gandhi series by Applause Entertainment, CABSAT Dubai's 30th anniversary, Election-driven growth in news streaming.

Hey streamers 👋

Welcome to the Streaming Lab Podcast, listen in as The Streaming Lab team and industry insiders break down the latest headlines and trends shaping the future of streaming in MENA & India.

In this episode, recorded on May 3rd, Yann and Vinit explore 6 key updates ↓

Today’s program

  1. Samsung TV+ Expansion to MENA

  2. Jio’s Innovative Subscription Plans

  3. Professional Fighters League's MENA Debut

  4. Gandhi Series by Applause Entertainment

  5. CABSAT Dubai's 30th Anniversary

  6. Election-Driven Growth in News Streaming


This newsletter is supported by Cleeng, a SaaS platform specialising in Subscriber Retention Management for Media & Entertainment.

Subscriber churn is a serious concern in MENA, for many reasons: growing competition with 60+ active players, subscription fatigue with SVOD services overload, and high content seasonality with Ramadan and major sports events. The challenge of 2024 will be to keep loyal subscribers, but how?

Cleeng can predict churn risk for you platform. Are your subscribers frequent churners, not engaged with content, affected by a poor experience or with a credit card expiring soon? Many OTT partners rely on their technology to manage video subscribers, keep them engaged and increase their lifetime value, including the NFL, TOD, NHK (The Japan Broadcasting Corporation), Tennis Channel and The Weather Channel.

The Cleeng team will be in Dubai for CABSAT 2024. The perfect opportunity to learn how you can future-proof your D2C streaming platform with their Subscriber Retention Management solution!

Meet with Cleeng's D2C experts at CABSAT

See you at CABSAT

Samsung TV+ Expansion to MENA

Samsung TV+ is set to launch in the Middle East and North Africa, bringing its diverse array of FAST channels to a new audience. This move by Samsung, the global leader in television manufacturing, marks a significant step in making its international FAST platfrom accessible in the region. Samsung TV+'s strategy will probably include localizing content to cater to regional tastes, which will enhance its market presence and viewer engagement.

Jio’s Innovative Subscription Plans

Jio Cinema introduces new subscription models aimed at enhancing viewer experience through affordable plans. These plans include options for ad-free viewing, multiple device access, and high-quality streaming, setting new standards in the competitive Indian streaming market.

Professional Fighters League's MENA Debut

The Professional Fighters League is making its MENA debut with an event in Riyadh. This event highlights emerging local talents, signaling an exciting development for MMA fans in the region. The league's partnership with MBC Action and Shahid for broadcasting ensures that fans have multiple ways to view these high-energy fights.

Gandhi Series by Applause Entertainment

Applause Entertainment is creating a series based on Mahatma Gandhi's early years, focusing on his experiences before becoming a prominent freedom fighter. This series promises to offer a unique look at a lesser-known period of Gandhi's life, with potential for wide appeal both within and outside India.

CABSAT Dubai's 30th Anniversary

CABSAT Dubai, the leading conference for broadcasting, satellite, and streaming entertainment, celebrates its 30th anniversary. This year's event will focus extensively on content creation and distribution, reflecting the growing importance of streaming and streaming media. The conference will feature discussions on AI, content monetization, and the evolving role of streaming platforms in content dissemination.

Election-Driven Growth in News Streaming

The ongoing Indian elections are significantly boosting viewership for news genres on FAST platforms, as reported by Amagi. This uptick is attributed to the increasing adoption of streaming for real-time news coverage, highlighting the dynamic nature of media consumption during critical national events.

That’s all for today’s podcast episode, the key updates from streaming in MENA & India. If you enjoyed this episode, please consider sharing it with your friends and colleagues!

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The Streaming Lab podcast breaks down the latest headlines and trends shaping the future of streaming in MENA & India.

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The Streaming Lab
The Streaming Lab Podcast
Listen in as The Streaming Lab team and industry insiders break down the latest headlines and trends shaping the future of streaming in MENA & India.