Streaming in India, your Weekly Round-Up of India and Streaming News
And what you can expect from it
Namaste streamers,
This is the 1st edition of “Streaming in India”, your weekly news digest about the Indian streaming universe. Sign up and receive it in your inbox every Wednesday.
Today’s program
Who am I?
Why Streaming in INDIA?
The topics you can expect from me
And… Action!
Who am I
“The Steaming Media Guy”? Yeah I like that one.
Having witnessed the rise of streaming in India since the launch of the first OTTs in the country, I am passionate about all things ‘video’ - technologies, content, business of streaming, the players, the streaming wars, the fans, sports and everything in between.
My professional commitments have offered me exciting opportunities to help more than 100+ content owners, sports rights holders and broadcasters leverage not only the best streaming technologies, but also monetization and content distribution strategies and initiatives.
Hopefully this enables me to weave my expertise and experience in my upcoming monologues as well as help “pay it forward” while I am at it!
Why Streaming in INDIA?
A lot has been spoken about the size of the OTT / streaming opportunity in India ~ $ 3 billion current market size, growing at 20% year on year or thereabouts.
And 42 mainstream Indian languages, 65+ OTT platforms and growing (consolidating?), live sports, the massive three letter word influencing sports and video like never before which begins with the letter J (Joint Implementation Opportunity), every Indian state having a streamer worth talking about, 5G about to explode, Millennials and Gen A re-defining content consumption in massive numbers, theatres are buzzing again v/s direct to OTT viewing, Cricket but also other live sports online, Content+Commerce+Community, FAST, Super aggregation and bundling, & the list goes on.
- CLEARLY A LOT TO UNPACK, UNCOVER & UNDERSTAND!
Plus in many ways, COVID and the period post pandemic has seen more change and disruption in the media, entertainment and sports universe, since the advent of the color television in 1928.
Over the course of this newsletter, I attempt to simplify and present easy to digest news, trends, learnings, discoveries and analysis on all our favourite topics.
The topics you can expect from me
Sports streaming in India
Super aggregation in India
Interactivity & User Experience
Case study: Jio Cinema
The future of Disney/Hotstar
Regional OTTs - Who is winning?
Short form video landscape in India
The diaspora impact on Indian OTTs
FAST in India - Opportunities & Challenges
Media Tech Startups in India
India & MENA
One more thing
Streaming in INDIA will sit in The Streaming Lab newsletter but will remain “independent”. I’m a different writer, I have my own tone of voice, and of course… a unique point of view.
I also want to build a qualified audience of streaming professionals interested in the Indian local streaming ecosystem. So make sure to subscribe to receive this specific newsletter ;)
If you enjoyed this 1st article, feel free to share it with other streaming professionals here 👇
Also while you enjoy the short work week, make sure to check out Guns & Gulaabs on Netflix. It’s a black comedy and crime thriller rolled into one.
See you online next Wednesday for a very “trending” topic: The Sports Streaming players in India.
Streaming in INDIA is your weekly news digest about the Indian streaming universe. Sign up and receive it in your inbox every Wednesday.