Streaming models in MENA
Is hybrid the new SVOD?
Another way to analyze the ecosystem is by categorizing streaming services based on their business models. I called this one “Hybrid is the new SVOD”.
As you can see, already half of the local platforms now operate an hybrid model, combining SVOD and/or AVOD with FAST and Ad-supported SVOD.
What stands out is the relatively low number of platforms offering Ad-supported tiers. Only 2 local platforms currently offer packages with ads at a lower price. (Noon was a popup project)
Smashi TV: 18 AED/month vs 30 AED
WATCH IT: 2.49 USD/month vs 9.99 USD
Meanwhile, the global giants available in the region - Netflix, Prime Video, Disney+, and Apple TV+, haven’t yet introduced Ad-supported tiers in MENA, even though most have done so in other markets:
Netflix: US, UK, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, and Spain
Prime Video: US, UK, Australia, Austria, Canada, France, Germany, Italy, Mexico, and Spain.
Disney+: US, UK, Denmark, France, Germany, Italy, Norway, Spain, Sweden, Switzerland.
That’s the current state of the ecosystem. Now, let’s look ahead and anticipate how it might change.
I believe Netflix is likely to introduce Ad-supported tiers in MENA very soon.
STREAMING in MENA: August 2024 Edition
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