Streaming the World Cup
Streaming the World Cup
The Streaming Lab - MENA #30
Hey streamers 👋
Welcome to the 30th edition of The Streaming Lab - MENA. Thanks for reading me!
You can read all the previous editions here, and subscribe below to get the newsletter every Saturday.
Agenda
This week, I’m looking at the streaming services offering live FIFA World Cup games.
Follow the media rights…
… To find the streamers
Enjoy the show!
Follow the media rights…
The best way to know who are the services streaming the World Cup is to look at the media rights:
Here is a list of some licensees:
Cameroon: SuperSport International
Egypt: beIN Sports
Kenya: New World TV (Free to Air)
Morocco: BeIN Sports
Brazil: Globo
Colombia: DirecTV Latin America
Hong Kong: PCCW
Japan: Dentsu Inc.
India: Viacom18 India
Belgium: European Broadcasting Union
France: TF1
Netherlands: Ziggo
Spain: Mediapro
New Zealand: SKY New Zealand
Full list of TV, Radio, Mobile and Internet licensees available here.
…To find the streamers
You’ll find below more details about the 3 following streaming services:
TOD (MENA)
Jio Cinema (India)
FIFA+ (Brazil)
TOD (MENA)
beIN Media Group owns the exclusive exclusive media rights for the World Cup in the Middle East & North Africa region.
TOD is a SVOD streaming service but created 3 specific pay-per-view packages for the World Cup:
Day ticket: 10$/day
Tournament ticket: 80$/all games
knockout package: 49$/final phase
The content available on the FIFA World Cup section: Full matches, daily shows, highlights, 60-Second Recap, World Cup Stories, FIFA World Cup 2022 Magazine Show, Stadium Guides, etc.
We don’t have the official number of viewers coming from TOD yet, but looking at the Web & Mobile visits recorded in the past 3 months, it should be striking.
If you want to know more about TOD, you’ll find my full review of the service here.
JIO Cinema (India)
All the sports properties of Viacom18, the entertainment network owned by Reliance Industries and Viacom, have been brought on their streaming service Jio Cinema.
The FIFA World Cup is available for free on the Jio Cinema App across iOS, Android and Connected TV, and the App was also opened up for download for non-Jio telecom subscribers.
The Content available on the streaming service: live coverage of the tournament in English, Hindi, Malayalam, Bengali and Tamil. JIO cinema also offers highlights, best of the games, memorable moments, all goals, etc.
While Viacom18 Sports has not shared digital viewership data, sources state that the tournament has generated over 1.1 billion views, as of December 5. The iOS & Android Apps were also the most downloaded free App of the stores since the event kicked off. Finally, the Web & Mobile visits look already astonishing:
FIFA+ (Brazil)
FIFA introduced the streaming service FIFA+ on April this year. The service wasn’t supposed to offer live games, But everything changed just before the start of the World Cup.
FIFA have agreed a deal to stream all 64 matches of the World Cup live and for free on FIFA+. As part of the deal, the Brazilian icon Ronaldo partnered with FIFA+ to produce exclusive content. Twitch streamer Casimiro also broadcasted one match from the FIFA World Cup daily, including all matches of the Brazilian national team.
There is much more content available on FIFA+:
Live World Cup blog
Breaking news, fixtures, line-ups and scores
Highlights from every game
Original shows and exclusive documentaries
Classic FIFA World Cup moments
Spotlights on global stars, fans and influencers
If we look at the worldwide Web & Mobile visits of FIFA+, we can see a huge increase from October to November. What’s interesting is that almost 10% of the visits come from Brazil. Can you imagine what will be the traffic in December?
If you want to know more about FIFA+, you’ll find my full review of the service here.
That’s all for today, a review of the World Cup streamers.
See you online next week for a special edition. Until then, enjoy the 2022 FIFA World Cup final on TOD.
Whenever you’re ready, there are 2 ways I can help you with:
If you want to learn more about streaming in MENA, I’d recommend starting with my market report:
→ The Streaming Ecosystem in MENA: Learn everything about the local streaming services in the region. Get full access here.
Work with me 1:1 to diversify your streaming revenues in MENA (FAST channels business, CTV Advertising, Content distribution, Content acquisition, Market analysis, Business representation, etc.)