I think what most of us ignore is that YouTube is JioHotstar & Spotify combined. While OTT platforms must invest to squeeze a lot more from existing users, they may have to look beyond UGC video and audio content. Because the big daddy (YT) already owns it. Not sure this can be reversed. However, formats like gaming, news, etc. can be explored by regional OTT platforms to offer unique stuff that YT may not.
I think what most of us ignore is that YouTube is JioHotstar & Spotify combined. While OTT platforms must invest to squeeze a lot more from existing users, they may have to look beyond UGC video and audio content. Because the big daddy (YT) already owns it. Not sure this can be reversed. However, formats like gaming, news, etc. can be explored by regional OTT platforms to offer unique stuff that YT may not.