Hey streamers! Today, let’s talk about streaming and sports 🏟️👇
TOD, beIN Media Group’s streaming platform, just got an upgrade.
New look, new features, new content strategy. Let’s break it down 👇
This newsletter is supported by JAY, the leading provider of shoppable and bonus content for streaming services.
Across MENA, most sports platforms today let you watch games live or on-demand.
- Shahid with the Saudi Pro League
- STARZPLAY with Serie A
- ADtv with the UAE Pro League
Some streaming services go further: TOD, for example, offers a "Fan Mode" for the Premier League or LaLiga with highlights, lineups, team stats, and top players as you watch.
But the next wave of Sports streaming? It’s all about interactivity. Picture this:
➡️ You tap the screen and see profile info about the player with the ball.
➡️ You click to buy his jersey, shorts, or socks, while watching the game.
I believe MENA is perfectly positioned to become a leading market for shoppable content. That’s why I teamed up with JAY to create a free content snapshot. Inside, you’ll find:
✅ An overview of the MENA streaming market
✅ A use case from RTL+ and Joyn in Europe
✅ An interview with JAY CEO Peter Effenberg
✅ The benefits of in-stream, interactive experiences
Read on to learn about:
Meet TOD: An overview on beIN Media Group streaming platform
What’s new: A closer look at TOD latest platform update
So What? Why this update matters