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The Streaming Lab
The Streaming Lab
⚽️ TOD’s New Game Plan
🇦🇪 Streaming in MENA

⚽️ TOD’s New Game Plan

How beIN Media streaming service is leveling up

Yann Colleter's avatar
Yann Colleter
May 05, 2025
∙ Paid
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⚽️ TOD’s New Game Plan
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Hey streamers! Today, let’s talk about streaming and sports 🏟️👇

TOD Homepage (Desktop Web)

TOD, beIN Media Group’s streaming platform, just got an upgrade.

New look, new features, new content strategy. Let’s break it down 👇


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This newsletter is supported by JAY, the leading provider of shoppable and bonus content for streaming services.

Across MENA, most sports platforms today let you watch games live or on-demand.
- Shahid with the Saudi Pro League
- STARZPLAY with Serie A
- ADtv with the UAE Pro League

Some streaming services go further: TOD, for example, offers a "Fan Mode" for the Premier League or LaLiga with highlights, lineups, team stats, and top players as you watch.

But the next wave of Sports streaming? It’s all about interactivity. Picture this:

➡️ You tap the screen and see profile info about the player with the ball.

➡️ You click to buy his jersey, shorts, or socks, while watching the game.

I believe MENA is perfectly positioned to become a leading market for shoppable content. That’s why I teamed up with JAY to create a free content snapshot. Inside, you’ll find:

✅ An overview of the MENA streaming market

✅ A use case from RTL+ and Joyn in Europe

✅ An interview with JAY CEO Peter Effenberg

✅ The benefits of in-stream, interactive experiences

DOWNLOAD IT HERE!


Read on to learn about:

  1. Meet TOD: An overview on beIN Media Group streaming platform

  2. What’s new: A closer look at TOD latest platform update

  3. So What? Why this update matters


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