The Streaming Lab

The Streaming Lab

Share this post

The Streaming Lab
The Streaming Lab
πŸ’° VUZ Just Got a $12M Boost
Copy link
Facebook
Email
Notes
More
πŸ‡¦πŸ‡ͺ Streaming in MENA

πŸ’° VUZ Just Got a $12M Boost

Can the MENA-born platform turn 360Β° content into the next big thing?

Yann Colleter's avatar
Yann Colleter
May 26, 2025
βˆ™ Paid
3

Share this post

The Streaming Lab
The Streaming Lab
πŸ’° VUZ Just Got a $12M Boost
Copy link
Facebook
Email
Notes
More
Share

Hey streamers! Today, let’s step into the screen, literally πŸ‘€πŸ‘‡

Last week, one news caught my eye: VUZ, the immersive video platform that lets you go behind the scenes at red carpets and stadiums, just raised $12 million.

They want to grow in Saudi Arabia and the UAE, and expand to Africa, Asia, and the U.S.

But what does this funding really mean?


You are reading The Streaming Lab newsletter. Sign up and get weekly insights about MENA and global streaming. Join the LAB πŸ§ͺ


Read on to learn about:

  1. What is VUZ? A closer look at the platform bringing fans behind the scenes

  2. The $12M funding round: How VUZ plans to grow internationally?

  3. So What? The challenges, the opportunities, and some bold ideas


This newsletter is supported by Mediagenix, a global leader in smart content solutions.

With headquarters in Brussels, Mediagenix partners with over 200 media companies worldwide. In MENA, they help broadcasters like MBC Group, Al Jazeera Media Network and BeIN Media Group optimize their business operations.

Mediagenix has been busy in the Middle East this month, and for good reasons:

πŸ‡¦πŸ‡ͺ The MENA and European teams were at CABSAT in Dubai, meeting with the local streaming ecosystem.

🀝 They announced a new partnership with White Peaks Solutions and Sharjah Broadcasting Authority to bring better content personalization to their streaming platform Maraya.

πŸ† And they won the BroadcastPro Middle East Award for Scheduling Automation, recognized as the best in content scheduling and monetization.

Want to learn more about Mediagenix? Download their whitepaper and discover how they can:

  • Boost scheduling efficiency by up to 80% with AI automation

  • Automate FAST and pop-up channels

  • Manage live content and ads with real-time flexibility

  • Schedule all your content with one powerful system

πŸ™Œ Download it now!


What is VUZ?

VUZ is a video platform where you watch content in a different way. It uses 360-degree videos to put you in the middle of the action.

You can turn your phone or swipe the screen to look around. Imagine standing on the field during a football game, in the ring during a fight, or behind the stage at a concert. That’s what VUZ is trying to offer.

The app works on mobile, the web, smart TVs, and it’s even available on VR headsets like the Apple Vision Pro. In fact, VUZ was one of the first apps to launch on it, a big win for a MENA startup.

The platform already has over 15 million users and has also passed 3 billion views in total.

When you open VUZ, you land on a homepage full of carousels, like a traditional streaming media platform. The first one is the β€œChannel List”, premium content coming from partnerships with sports leagues, events, and even brands.

In the UAE, the platform shows up to 192 channels. Here are some of the most followed channels:

This post is for paid subscribers

Already a paid subscriber? Sign in
Β© 2025 The Streaming Lab
Privacy βˆ™ Terms βˆ™ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More