STARZPLAY is one of the best example of a successful homegrown streaming service.
Founded by Maaz Sheikh, former Chief Sales and Operations Officer at OSN, the region’s leading Pay-TV provider, STARZPLAY has since evolved under new leadership.
After its recent acquisition by Etisalat/e& Group, its Media and Entertainment arm evision made significant strategic moves.
One of evision’s first initiatives was introducing two new business models: AVOD and FAST.
Now rebranded as STARZ ON, the platform offers free access to both On-Demand and linear content with ads for guest users. Subscribers, however, can unlock the SVOD tier, which features premium content such as Hollywood movies and live sports.
Which model would you choose?
STREAMING in MENA - August 2024
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