Why Content-to-Commerce is the Next Big Disruption
Plus FanCode Accelerates into Motorsport Streaming with MotoGP Deal
Hey Streamers 👋,
A warm welcome to the 71st edition of the “Streaming in India” newsletter, your weekly news digest about streaming players, OTT trends, and analyses. If you are not already a subscriber, please sign up and join thousands of others who receive it directly in their inbox every Wednesday.
FanCode Accelerates into Motorsport Streaming with Multi-Year MotoGP Deal
India’s Motorsport Streaming Just Got a Big Boost
FanCode, India’s leading digital sports streaming platform, has locked in a three-year exclusive digital streaming deal for MotoGP, further solidifying its presence in the motorsport category. The deal positions FanCode as the go-to digital hub for MotoGP fans, adding to its existing success with Formula 1 streaming.
This partnership grants FanCode the rights to live stream every MotoGP Tissot Sprint and Grand Prix race, along with exclusive highlights and behind-the-scenes content. With this move, FanCode is set to deliver the high-speed thrills of MotoGP to millions of Indian fans, just as the sport continues its rapid rise in popularity.
The Rise of MotoGP in India
The appetite for motorsports in India has never been stronger. Since the successful debut of the Indian Grand Prix in 2023, viewership for MotoGP has surged. Industry reports indicate that India’s motorsport audience has grown by 30% over the last five years, with young, tech-savvy fans gravitating toward the fast-paced action of MotoGP.
Several factors are fueling this growth:
A Thriving Motorsport Culture: The Indian Grand Prix’s successful launch established MotoGP as a mainstream motorsport in India.
The Power of Digital Streaming: With platforms like FanCode investing in motorsports, accessibility to global racing events has dramatically improved.
Star Power on the Track: Legendary riders like Marc Marquez, Francesco Bagnaia, Fabio Quartararo, and reigning champion Jorge Martin have captivated audiences with their intense rivalries and thrilling performances.
What FanCode’s MotoGP Deal Means for Fans
For motorsport enthusiasts, this deal isn’t just about watching races—it’s about an immersive experience. FanCode is enhancing the way Indian fans consume MotoGP with features like:
✅ Live streaming of all Sprints and Grand Prix races
✅ Exclusive highlights and behind-the-scenes content
✅ Multi-angle viewing options for an immersive experience
✅ Interactive stats and real-time race insights
According to Yannick Colaco, co-founder of FanCode, MotoGP is one of the most exhilarating sporting events globally, and FanCode is committed to delivering an unmatched viewing experience for Indian fans. [Source: afaqs]
Dorna Sports on the Partnership
Dorna Sports, the global rights holder for MotoGP, sees India as a critical market. Alex Arroyo, head of media rights at Dorna Sports, emphasized that this partnership will bring MotoGP closer to its passionate Indian audience, benefiting both the fanbase and manufacturers who race in the sport. With FanCode’s extensive reach and commitment to world-class sports coverage, the collaboration aims to create a seamless MotoGP experience for millions across the country.
The Future of Motorsport Streaming in India
FanCode’s expansion into MotoGP signals a larger shift in India’s digital sports landscape. With streaming platforms recognizing the demand for premium motorsport content, we could see increased investment in niche sports, broader fan engagement, and more localized content in the future.
As motorsport fandom in India continues to accelerate, this FanCode-MotoGP deal could be the beginning of an exciting new era for racing enthusiasts in the country.
Agenda
Lessons from MX Player’s CEO on Competing in the Evolving Streaming Landscape
Double Clicking on “Content to Commerce” to take a leaf out of the Amazon - MX Player playbook
The Need for Innovation in India’s Streaming Market
And….Action!
Lessons from Amazon MX Player’s CEO on Competing in the Evolving Streaming Landscape
What Karan Bedi’s Vision for Streaming in India Tells Us About the Future of Digital Media
In a recent discussion, Karan Bedi, CEO of Amazon MX Player, delved into the evolving media landscape, emphasizing the significant shift from traditional television to streaming platforms. He highlighted the immense opportunities this migration presents for content creators, distributors, and consumers alike. (brandequity.economictimes.indiatimes.com)
The Shift from Traditional TV to Streaming
Changing Consumer Preferences: Viewers are increasingly favoring on-demand content, seeking flexibility and personalized viewing experiences that traditional TV cannot offer.
Technological Advancements: The proliferation of high-speed internet and smart devices has made streaming more accessible, contributing to its rapid adoption.
MX Player's Strategic Approach
Content Diversity: MX Player focuses on offering a wide range of content to cater to varied audience tastes, ensuring there's something for everyone.
User-Centric Model: By prioritizing user experience and leveraging data analytics, MX Player aims to deliver content that resonates with its audience.
Double Clicking on “Content to Commerce” to take a leaf out of the Amazon - MX Player playbook
With the upcoming completion of the Disney+ Hotstar and Viacom18 merger, the Indian streaming landscape is set to become even more competitive. Tier 1 and Tier 2 sports rights are now largely controlled by a few dominant players—the combined JioStar entity and FanCode—further consolidating control over mass viewership.
This creates an urgent need for regional OTT platforms and e-commerce giants like Flipkart, Snapdeal, Nykaa, Meesho, and IndiaMart etc to rethink their customer acquisition and retention strategies.
One approach? Collaborating with each other to create AVOD hooks and form content-to-commerce conglomerates that can effectively compete with behemoths like Amazon-MX and Jio-Star (they don’t have e-commerce plugged in yet however a reverse strategy implementation similar to Amazon - MX is a matter of time - imagine AJIO or Reliance Retail or TIRA [All Reliance Jio owned companies] offering AVOD content from the JioStar stable on their apps).



The Need for Innovation in India’s Streaming Market
As the digital landscape matures, innovation in content formats, monetization models, and engagement strategies will be crucial. The real Indian eyeball economy is still seeking new and interactive content experiences, and the players who embrace newer formats such as short-form video, live video, and FAST (Free Ad-Supported TV) across both mobile and CTV (Connected TV) with a potential commerce (option to buy goods or services) element will be best positioned to capture audience attention and drive engagement.
Key areas of opportunity:
Video Commerce & Live Video: Merging video commerce with streaming could unlock new revenue streams, especially through shoppable video experiences.
FAST (Free Ad-Supported TV): A growing segment that allows platforms to monetize free content while reaching a wider audience.
Regional & Hyperlocal Content: With mass-market sports rights consolidated among a few players, platforms need to double down on regional, vernacular, and niche content to drive engagement.
As the media landscape continues to evolve, traditional TV is giving way to streaming, but the winners will be those who innovate and diversify their revenue streams. Indian streaming players and e-commerce platforms must look beyond traditional models and explore synergies that leverage India’s growing digital-first consumer base.
Great time to tune into Fancode and sign up to live stream the DP World ILT20 Cricket Tournament with the Desert Vipers v/s Dubai Capitals playoff match today (being held at our very own Dubai International Stadium) and MI Emirates v/s Sharjah Warriors to be played tomorrow. Final on Sunday, Feb 9th! Cricket is alive and kicking in the UAE and live streamed in India on Fancode!
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