Hey streamers! Today, letโs talk about hyperlocalisation in Saudi Arabia ๐ฏ๐
Two big news stories caught my eye this month. At first, they seem totally different:
๐ฌ A Saudi comedy called โAlzarfaโ just beat Hollywood movies at the box office.
โฝ๏ธ Thmanyah, a Saudi media company, is now running Saudi football streaming.
One is about movies, the other about football. But both are from Saudi companies, making content for Saudi people.
So hereโs my question:
Is there a secret recipe here? Can this local success be repeated in other countries, or even worldwide?
In this article, Iโll break down what Telfaz11 and Thmanyah are doing right, and why it matters for potential partners who want to better engage audiences in Saudi Arabia.
Read on to learn about:
Telfaz11: The creative studio behind some of Saudi most popular movies and shows
Thmanyah: The platform thatโs turning Saudi stories into podcasts, documentaries, and nowโฆ sports
So What? Why hyperlocal content is working in Saudi