The Streaming Lab

The Streaming Lab

🇦🇪 Streaming in MENA

📍Why Hyperlocal Content Wins in Saudi?

The winning formula behind Telfaz11 and Thmanyah

Yann Colleter's avatar
Yann Colleter
Jul 23, 2025
∙ Paid
4
1
Share

Hey streamers! Today, let’s talk about hyperlocalisation in Saudi Arabia 🎯👇

Two big news stories caught my eye this month. At first, they seem totally different:

🎬 A Saudi comedy called “Alzarfa” just beat Hollywood movies at the box office.

⚽️ Thmanyah, a Saudi media company, is now running Saudi football streaming.

One is about movies, the other about football. But both are from Saudi companies, making content for Saudi people.

So here’s my question:

Is there a secret recipe here? Can this local success be repeated in other countries, or even worldwide?

In this article, I’ll break down what Telfaz11 and Thmanyah are doing right, and why it matters for potential partners who want to better engage audiences in Saudi Arabia.


Read on to learn about:

  1. Telfaz11: The creative studio behind some of Saudi most popular movies and shows

  2. Thmanyah: The platform that’s turning Saudi stories into podcasts, documentaries, and now… sports

  3. So What? Why hyperlocal content is working in Saudi


This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 The Streaming Lab
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture