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๐Ÿ“Why Hyperlocal Content Wins in Saudi?

๐Ÿ“Why Hyperlocal Content Wins in Saudi?

The winning formula behind Telfaz11 and Thmanyah

Yann Colleter's avatar
Yann Colleter
Jul 23, 2025
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๐Ÿ“Why Hyperlocal Content Wins in Saudi?
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Hey streamers! Today, letโ€™s talk about hyperlocalisation in Saudi Arabia ๐ŸŽฏ๐Ÿ‘‡

Two big news stories caught my eye this month. At first, they seem totally different:

๐ŸŽฌ A Saudi comedy called โ€œAlzarfaโ€ just beat Hollywood movies at the box office.

โšฝ๏ธ Thmanyah, a Saudi media company, is now running Saudi football streaming.

One is about movies, the other about football. But both are from Saudi companies, making content for Saudi people.

So hereโ€™s my question:

Is there a secret recipe here? Can this local success be repeated in other countries, or even worldwide?

In this article, Iโ€™ll break down what Telfaz11 and Thmanyah are doing right, and why it matters for potential partners who want to better engage audiences in Saudi Arabia.


Read on to learn about:

  1. Telfaz11: The creative studio behind some of Saudi most popular movies and shows

  2. Thmanyah: The platform thatโ€™s turning Saudi stories into podcasts, documentaries, and nowโ€ฆ sports

  3. So What? Why hyperlocal content is working in Saudi


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