💡 Yango Play Innovations in 2025
One of them could even win you a Lamborghini for a weekend
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Hey streamers,
Today, we are talking about innovation in MENA streaming 👇
The market is more fragmented than ever, but we are also starting to see the first signs of consolidation.
There are now 100+ streaming platforms in the region, and most of them are local.
In 2025 alone, 7 new services launched across sports, niche content, FAST channels, and vertical series. At the same time, platforms like Jawwy TV, Switch TV, Weyyak, and Go Play Market shut down.
In this ecosystem, platforms have no choice but to innovate. One platform is doing this more actively than others: Yango Play.
👉 In my article today, I explain how Yango Play innovated in 2025, and where the platform could be heading next.
Read on to learn about:
The Yango Play Model: A recap of the platform, its positioning, and why it stands out in MENA.
Inside Yango Play 2025 Innovations: Bundles, mini dramas, and new ways to engage users
💡 So What? Why these innovations matter for MENA streaming, and what they tell us about where the market is heading.
The Yango Play Model
Yango Play launched in MENA in February 2024 and is now available in UAE, Qatar, Oman, Bahrain, Kuwait, Jordan, Iraq, and Egypt.
From the start, Yango Play was not built like a “traditional” streaming service.
Instead of focusing only on series and movies, it launched as a super media app, combining video, music, casual games, and later live TV channels, all included in one subscription.
The platform entered the market with a clear Ramadan-first strategy, focusing early on local Arabic content. Over time, video became the main product, with the app now centered around a “Watch” section across mobile, web, and CTV.
Yango Play relies heavily on partnerships to grow its catalog, working with STARZPLAY, Noor Play, and Crunchyroll through bundles and dedicated sections.
It also uses gamification to drive engagement. Users can earn coins by watching, playing, or completing actions in the app.
In short, Yango Play is building an entertainment ecosystem, with one account, one payment method, and growing links to the wider Yango services.
You’ll find links below to all the articles I’ve written about Yango Play, plus a short video I shared earlier this year:
Now, let’s look at how this model turns into real innovation in 2025 👇
Inside Yango Play 2025 Innovations
In 2025, Yango Play tested many new ideas.
In this article, I selected 5 innovations that best show how the platform is changing:
🎌 The Crunchyroll bundle (May)
🚕 Yango Plus & Yango Play Premium (October)
📱 Mini Dramas Inside Yango Play (November)
🎰 Weekly Spin Rewards (December)
🤖 AI-driven Promotion (December)
Let’s look at each one 👇