Hey streamers 👋
Here’s the second article in my YouTube series. Last week, I looked at MENA broadcasters and what they are doing with their channels.
This week is about a simple but surprising use case: streaming platforms using YouTube as… a streaming platform.
It started with the microdrama platform My Drama. I opened the membership offer on its My Drama Shorts YouTube channel and found 3 subscription tiers, different prices and full series for paying members.
That’s what surprised me. You could discover a series on YouTube, pay for access and keep watching in the same place.
So I wanted to understand what viewers were getting for their money, if local MENA streamers were doing the same, and where memberships fit alongside advertising.
Read on to learn about:
What My Drama and iQIYI are selling inside YouTube
How MENA platforms are using memberships
When adding a paid offer could make sense
What My Drama is selling
A quick reminder before we start: Subscribe is free. Join takes you to the channel’s paid membership offer. So a channel’s subscriber count does not tell us how many people are paying.
My Drama Shorts offered three monthly tiers: