The Streaming Lab
The Streaming Lab Podcast
Anticipating 2024: Streaming Innovations in MENA and Market Transformations in India
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Anticipating 2024: Streaming Innovations in MENA and Market Transformations in India

Hybrid Services & FAST in MENA, India's OTT Aggregation and Consolidation, and the Rise of Local Sports and Monetization Strategies
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This is streaming in MENA & India in 2024. Visual generated by DALLE, based on the transcript of our podcast.

Welcome back to The Streaming Lab Podcast! Yann and Vinit here, wishing all our streamers a Happy New Year. In this special episode, we dive into our predictions for the streaming landscapes in the Middle East, North Africa, and India for 2024.

MENA Predictions

Hybrid Streaming Services: We anticipate a continued rise in hybrid streaming models in MENA, combining AVOD, SVOD, and TVOD. This evolving landscape will challenge platforms to simplify user navigation and content accessibility.

Global FAST Platforms in MENA: There's an expectation of seeing international FAST platforms making their entry into the MENA region in 2024, bringing global content and new viewing experiences.

Local Sports Streaming: The potential for local sports streaming in MENA is immense. More partnerships between local sports leagues and streaming services are anticipated, enhancing accessibility for fans and potentially introducing new technology players.

India Predictions

Aggregation of OTT Platforms: With an abundance of OTT platforms in India, 2024 might intensify the trend of super aggregation, offering bundled content packages. This could be a boon for smaller platforms, aiding in subscriber acquisition.

Consolidation in the OTT Market: The likely consolidation in the Indian streaming market, especially with major mergers like Reliance Jio and Disney Star, could reshape the competitive landscape, pushing other platforms to reconsider their strategies.

Focus on Monetization: Monetization will be key in 2024, with a possible shift back to ad-supported models. This change aligns with traditional Indian preferences and addresses the rising costs of content production and customer acquisition.

Concluding Thoughts

As we navigate these predictions, it’s clear that both MENA and India are poised for significant transformations in their streaming ecosystems. The interplay of technology, content strategy, and user preferences will define the streaming experience in these regions.

What have we been streaming? Vinit recommends 'Kho Gaye Hum Kaha' on Netflix, a poignant reflection on the impact of social media in modern life, while I enjoyed 'The Brothers Sun,' a unique blend of comedy and drama, also on Netflix.

Thanks for tuning into The Streaming Lab Podcast. Until next week, keep streaming!

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The Streaming Lab podcast breaks down the latest headlines and trends shaping the future of streaming in MENA & India.

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The Streaming Lab
The Streaming Lab Podcast
Listen in as The Streaming Lab team and industry insiders break down the latest headlines and trends shaping the future of streaming in MENA & India.