Cleeng: Elevating MENA's Streaming Game
Overview of the subscriber Management System designed for Media & Entertainment services
Hey streamers 👋
Welcome to my “Tech Series”, dedicated articles analyzing tech companies, and how they can support the streaming industry in Middle East, North Africa and India. Expect in-depth reviews and expert insights, delivered straight to your inbox.
Today, I have a look at Cleeng, a SaaS platform specialising in Subscriber Retention Management for Media & Entertainment ↓
Today’s program
A specific value proposition
The 4 products of Cleeng
What Cleeng can bring to streaming in MENA
And… Action!
A specific value proposition
Cleeng is based in Amsterdam, and was launched in 2011 as a SaaS platform specialised in subscriber retention management. Today, Cleeng is powered by a team of 130 employees spread around the globe.
Cleeng supports a wide range of clients, including leading brands such as the NFL, The Tennis Channel, the NHL, The Weather Channel and several streaming platforms in the Media, Entertainment and Sports industries. They recently started offering their services in the MENA region with TOD, BeIN Media Group's streaming service,
Cleeng makes managing video subscribers easy for streaming services. It helps keep users interested, and works to increase their lifecycle value. Their analytics also identify subscribers at risk, segment them accordingly, and enable broadcasters to reach out and intervene before they churn, ensuring sustained engagement and retention.
In short, Cleeng offers valuable insights to reduce subscriber loss and helps streaming services boost the overall value of their subscribers.
The 4 products of Cleeng
Cleeng provides 4 main services, each addressing a distinct challenge faced by streaming services:
1. Core: Subscriber Management System
Core is a Powerful suite for successful subscriber management, with 3 main strengths:
Powerful offer management: Streaming services can explore different monetization models to find the best fit for their content: Subscription, Seasonal offers, Pass, TVOD, etc. Live pay-per-view They can also customize their offer for global markets with local currencies, prices and dedicated sign-up options.
Built-in strategies to increase ARPU: Platforms can identify at-risk customers and offer them to downgrade, or boost revenue with upsell opportunities. They can now choose from 60+ coupons to experiment with discounts, free extensions, trials, etc.
One source across all Apps: OTTs can consolidate all subscription data on one platform and better understand their customer behavior. The objective? Making more informed decisions to meet customer needs more effectively.
2. Merchant: Payment & checkout optimization
Merchant is a product that can optimize checkout for paying subscribers with real-time tax and VAT management. Here are the main parameters:
Convert subscribers with a dynamic checkout experience: Cleeng can simplify the payment process by offering a selection of 186 payment methods, allowing customers to choose the options they're most comfortable with.
With Cleeng’s SDKs, platforms can easily customize their checkout integrating their branding and specific features.
Grow global audiences with built-in local compliance: Cleeng Merchant accelerates global expansion by integrating with Adyen and PayPal, instantly opening up access to over 160 international markets and supporting 18 languages.
3. ChurnIQ: Smart & predictive churn analysis
ChurnIQ can analyze data to predict churn.
Unlock subscriber insights: ChurnIQ's detailed analytics offer a complete view on subscribers, how they behave, what they prefer and how they engage with content.
Turn insights into effective actions: Platforms can pinpoint customer segments with a higher risk of churn. Then, they can connect with several external CRM tools, or create campaigns directly within the Cleeng platform.
4. Hi5: Cloud based, AI enhanced customer care
This 4th product is a customer care solution powered by Cleeng.
Cleeng Hi5 can cut costs with efficient FAQs and tailored AI chatbot. The Hi5 team supports subscribers with a 24/7 service, from over 100 countries in 29 languages.
Connect the dots with data-driven care: Hi5's analytics dashboard provides real-time analysis of customer pain points, offering insights for data-driven improvements in viewer experience.
What Cleeng can bring to streaming in MENA
Here are the 4 main advantages of Cleeng and their SaaS model:
Time-to-market: A quick launch or migration possible thanks to the SaaS model.
Clear ROI: A clear pricing to predict returns on investment, with potential gains up to 900%.
Flexibility: A flexible architecture featuring open APIs and over 35 connectors for seamless integration.
Scalability: Built to scale, capable of handling up to 48 million transactions every day.
Let’s now focus specifically on Middle East & North Africa:
Cleeng is already established in the region, supporting one of the top streaming service: TOD. They already implemented with them their complete Subscriber Retention Management suite in 22 countries, and started providing many payment options, enhanced analytics for quicker insights and advanced customer care.
The objective? Improve the ARPU and the Lifetime Value of TOD subscribers.
TOD is a good example of what Cleeng can bring to the region, especially for streaming platforms with premium sports rights. They could use Cleeng technology to better understand how their subscribers watch games, tournaments and seasons and offer flexible monetization models and payment methods.
That’s all for today, how Cleeng can elevate the streaming game in MENA. If you enjoyed this breakdown, please consider sharing it with your friends and colleagues.
I hope everyone has a great week, see you online for another Tech Series article. Until then, enjoy Formula 1 on TOD in MENA and Turkey. You can now access to every moment of Practice, qualifying, F1 sprint, and Grand Prix races live, with Arabic, Turkish, and English commentary.
This edition is part of my new “Tech Series”, dedicated articles analyzing tech companies, and how they can support the streaming industry in Middle East, North Africa and India. Expect in-depth reviews and expert insights, delivered straight to your inbox.
Read all the previous edition of The Streaming Lab here.
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