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July 2025

How Netflix Is Riding the Bundle Wave to Reach the Next 100 Million
Tracking the Netflix bundling strategy in India just as their Shahid partnership breaks the internet in the Middle East
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Viniit Mehta
🤝 Is MBC Finally Bringing All Streaming Together in MENA?
How MBC and Netflix are teaming up, and why it matters.
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Yann Colleter
Arabic Stories Travel the World on Netflix
The Sand Castle is the most-watched Arabic movie on Netflix in 2025 | Streaming in Short – W30
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Yann Colleter
The Battle to Define India’s First Unified OTT Rating System
A fresh measurement framework could redraw ad budgets and sharpen streaming algorithms for an audience of 545 million viewers.
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Viniit Mehta
📍Why Hyperlocal Content Wins in Saudi?
The winning formula behind Telfaz11 and Thmanyah
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Yann Colleter
Lights, Camera, Algorithm: How AI Is Rewriting Indian Filmmaking
Generative tools slash costs, speed shoots, and unlock multilingual streaming—while creators stay in control.
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Viniit Mehta
🎬 Saudi Comedy "Alzarfa" Beats Hollywood at the Box Office
A local movie takes first place over big US films in Saudi Arabia | Streaming in Short – W28
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Yann Colleter
Beyond The Binge: 8 AI-Powered White-Spaces Set to Redraw India’s Streaming Map
From hyperlocal sports to enterprise video, here are a few lucrative opportunities!
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Viniit Mehta
🎯 Viu and the Power of Localization in Streaming
How this platform is building a local-first strategy in MENA
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Yann Colleter
😺 CJ ENM Launches its First AI-Made Animation
"Cat Biggie" could be what’s next for animation and AI | Streaming in Short – W27
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Yann Colleter
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