📺 CTV in MENA: Explained
Are high CPMs on CTV worth it?
Hey streamers! Today, let’s talk about CTV in MENA 📺👇
Two years ago, I worked with IAB MENA to build the first-ever CTV landscape for the region. That project opened the door to the world of advertising for me, but I quickly realized something:
Streaming and advertising are two very different industries (at least in the MENA region).
Yet, to make any streaming platform work, you need 3 things: a platform, great content, and advertising to drive monetization.
That’s also why I created The Streaming Lab, to build bridges between industries, share knowledge, and grow together.
Last week, I was invited to join Below The Fold, the #1 marketing and advertising podcast in MENA, hosted by Ibrahim Jabri.
We had a great conversation with Ahmed Murtadha, a media buyer with solid experience in CTV across the UK and GCC.
Here’s what we covered in the episode:
✅ CTV vs OTT: what’s the difference, and why it matters
✅ Why Shahid is leading the MENA streaming race
✅ How AVOD, FAST, and hybrid models are changing the ad game
✅ CTV’s high CPMs, are they worth it in MENA?
✅ Shoppable TV, audience targeting, and performance tracking
✅ What’s next for Netflix, Prime Video, and Disney+ in the region
📈 And of course… tons of insights and data
Listen to the episode on Apple Podcast, Spotify, Anghami, YouTube.
Let me know what you think!
Wishing everyone a great week! See you online this Friday for a new edition of my Streaming in Short.
love the video podcast