My Streaming in MENA Predictions in 2024
My Streaming in MENA Predictions in 2024
New models, platforms & content
Happy New Year streamers 👋
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Pic of the week
Today’s program
Happy new year. This week,
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And… Action!
The emergence of Super Media Apps
Careem: THE super App of the region. Why not adding video to it?
Yango: the newcomer.
OSN+Anghami
Abu Dhabi Media
Dubai Media
From commerce to Streaming
Noon: They already tested streaming the IPL last hear, what’s next?
Amazon: Amazon will turn hybrid this year. Not sure it will happen in MENA too
Local to global FAST platforms
There are already 9 local platforms with free streaming channels. They invested time and resources to test this model and bring new content to their audience.
The global players are not there yet
Samsung TV+?
Pluto TV?
I would expect at least one of them to launch a dedicated version for MENA before rhe end of the year.
The rise of hybrid streaming in MENA
You think 60 local streaming services was enough? Thunk again
Hybrid services: SVOD will keep adding AVOD and/or ad supported SVOD + FAST + TVOD?
New streaming platforms
SSC News => new platform?
MBC => Shahid
SRMG => Asharq Now
Sports fragmentation
The local streaming services will keep investing in sports
TOD with premiere league
Shahid with SPL
Starzplay with La Liga
Etisalat with IPL & criquet tournaments
I expect other local platform to enter this expensive game.
And broadcasters to launch their own services
The Rise of Local sports in streaming
This is where I’m convinced the real opportunities are.
Smashi will keep investing in local sports: + Emirates Drifting + football for kids
Dubai Media / Abu Dhabi Media /
There are so many opportunties:
Lack of American content => focus on local Arabic, or
Impact on platforms depending on western content like OSN+
That’s all for today, what to expect from the streaming universe in MENA in 2024. If you enjoyed this breakdown, please consider sharing it with your friends and colleagues!
I hope everyone has a great week, see you online next Monday. Until then, enjoy XXX
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