Latest Insights on stc tv & Jawwy TV Master Aggregation Strategy
New Content Partners & Ramadan 2024 Highlights
Hey streamers 👋
Welcome to my “Streamers Series”, dedicated articles analyzing streaming services in the Middle East, North Africa, and India. Expect in-depth reviews, trend analysis, and expert insights, delivered straight to your inbox.
This week, I’m taking a look at stc tv and Jawwy TV, two major streaming services in MENA ↓
Today’s program
Updates on stc tv & Jawwy TV Master Aggregation Strategy
Key Insights from Ramadan 2024
And… Action!
Updates on stc tv & Jawwy TV Master Aggregation Strategy
If you are reading this newsletter, you are probably familiar with stc tv and Jawwy TV, two leading streaming services in the MENA region.
The main difference between them is in their availability. stc tv operates in Saudi Arabia, Bahrain, and Kuwait, whereas Jawwy TV is accessible in other MENA countries. Both platforms use the same technology and share a significant part of their content catalog.
I already covered their Master Aggregation Strategy on The Streaming Lab newsletter. You can read my article here:
Today, I’ll share with you an update on their new collaborations and give you more details of some titles:
Discovery+
Oprah & Angela Bassett, Quiet On Set: The Dark Side Of Kids TV, Vinnie Jones: In The Country, Chasing Flavor, On The Roam, Gwyneth vs Terry: The Ski Crash Trial, Megan Thee Stallion vs. Tory Lanez, Shock Docs: The Devil's Academy, Shock Docs: Michigan Hell House, The Visitors, Selling Dubai, Jose Andres & Family In Spain, etc.
STARZPLAY
Population: 11, The Walking Dead: The Ones Who Live, The Promise, Platform 7, The Walking Dead: Dead City, Cult Killer, Braek, Control, Out Of Exile, Walden, The Trouble with Jessica, etc.
Cartoon Networks/Cartoonito
Heroic Quest Of Valiant Prince Ivandoe CN, Bugs Bunny Builders CA, Interstellar Ella CA, Mr. Bean CA, Teen Titans Go! CN, The Amazing World of Gumball CN, The Tom and Jerry Show CA, etc.
UFC Arabia
UFC 284: Makhachev vs Volkanovski, UFC 283: Teixeira vs. Hill, UFC 284: Makhachev vs Volkanovski, UFC 282: Blachowicz vs Ankalaev, UFC 281: Adesanya vs Pereira, UFC 279: Diaz vs Ferguson, etc.
Playkids learning
Timmy's Seaside Rescue, WonderBalls, The Adventures of Zee, Two Minute Tales, Sunny Bunnies, Karim's Wow, Caramella's How To Be A Diva, Molang, The Little Toymaker, Pingu, etc.
AnimeKey
Amagi Brilliant Park, Saiyuki Gaiden, Infinite Dendrogram, Danganronpa 3 - Despair Arc, The Deer King, Handa-kun, BTOOOM!, Young Black Jack, AU's Dream, Josee, The Tiger and The Fish, Goblin Slayer: Goblin's Crown, Goblin Slayer, etc.
Blippi & Friends
Oddbods (Shorts), Morphle Classics (Non-Dialogue), Rob The Robot, Morphle Classics, Blippi Wonders, Cocomelon, Supa Strikas, Little Angel, Oddbods, Morphle, Gecko's Garage, Insectibles, etc.
Disney
Kiff, Firebuds, PJ Masks: Power Heroes, Bunk'd, Hailey's On It!, SuperKitties, Spidey and His Amazing Friends, Alice's Wonderland Bakery, The Ghost and Molly McGee, Kiya & the Kimoja Heroes, The Villains of Valley View, Pretty Freekin Scary, etc.
National Geographic
Europe's Wild Places, Wild Mediterranean, Last of the Giants: Wild Fish, Wild Portugal, Clash of Tigers, Ancient Bodies: Secrets Revealed, The Incredible Pol Farm, Lost Beasts Unearthed, World's Deadliest, Life Below Zero: Next Generation, JFK: One Day in America, Car S.O.S
STAR Channels
Berlin, I Love You, Mr. & Mrs. Smith, Nico Reynolds: All Fired Up, Alaska Daily, Knight and Day, Daredevil, Next Level Chef, Next Level Chef, Pele: Birth of a Legend, Levity, Blithe Spirit, Tesla, etc.
What’s the common point between all those content partners? They participate to turn stc tv & Jawwy TV platforms into a safe destination for families to come together and enjoy quality entertainment.
Key Insights from Ramadan 2024
The objective of stc tv & Jawwy TV Master Aggregation strategy is also to solve customer pain points, such as content discovery.
The streaming services offer today an integrated streaming experience with access to 150+ linear channels and 28,000 Video-On-Demand titles, and extra features, including the EPG and the ‘Rewind’ and ‘Remind Me’ features.
If we focus on Ramadan 2024, stc tv and Jawwy TV have released a variety of TV series and programs, mainly coming from Egypt, Saudi Arabia, and Kuwait.
Here are some of their top Ramadan content:
I've also gathered for you some interesting insights about the impact of Ramadan on stc tv and Jawwy TV:
The active viewers during Ramadan 2024 witnessed an impressive 80% growth compared to Ramadan 2023.
The viewership on big screens increased by 150% during Ramadan 2024 compared to the previous year.
This increase was driven by the diverse and engaging Arabic content available on stc tv and Jawwy TV platforms, featuring shows like Shabab Al Bomb 12, Baten we Daher 2, Mohareb, Al Khen, and more.
Ramadan on stc tv and Jawwy TV wasn't just about on-demand content. The platforms also offered over live channels, including Rotana, MBC, and SBC, keeping the audience engaged.
In short, here are the two strategies that Intigral has implemented to drive the growth of stc tv and Jawwy TV:
A Master Aggregation strategy, seeking to solve customer pain points, such as the excess of choices, Subscription Fatigue, The Paradox of Choice, Disjointed Customer Experience.
An integrated streaming experience with access to a curated library of linear channels (Live TV) and on-demand content (VOD), and extra features, including the Electronic Program Guide (EPG) and the ‘Rewind’ and ‘Remind Me’ features, that allows customers to be in control of the content they watch, how and when they watch it.
That’s all for today, the latest insights on stc tv & Jawwy TV Master Aggregation strategy. If you enjoyed this breakdown, please consider sharing it with your friends and colleagues!
I hope everyone has a great week, see you online next Monday. Until then, enjoy the Anime selection from “AnimeKey” on stc tv: Saiyuki Gaiden, Amagi Brilliant Park, Infinite Dendrogram, Danganronpa 3 - Despair Arc, Young Black Jack and others.
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