MX Player has always syndicated third party content, so this is not a new strategy. They have syndicated content from SonyLiv, ALTBalaji, ShemarooMe, Hungama, etc. They also had a co-production deal with ALTBalaji.
Given the large distribution, MX Player had a great opportunity to launch Amazon type paid channels. That would have worked well for regional OTT players.
MX Player has always syndicated third party content, so this is not a new strategy. They have syndicated content from SonyLiv, ALTBalaji, ShemarooMe, Hungama, etc. They also had a co-production deal with ALTBalaji.
Given the large distribution, MX Player had a great opportunity to launch Amazon type paid channels. That would have worked well for regional OTT players.