My Predictions for the MENA Streaming Media Industry in 2025
Insights and expectations for the year ahead
Hey streamers 👋
It’s that time of the year again!
What can we expect from the streaming media industry in Middle East & North Africa in 2025?
Today’s program
How did last year’s predictions hold up?
Key 2025 predictions and trends
Your turn: what do you expect?
And… Action!
How did last year’s predictions hold up?
One year ago, I shared my thoughts on what the MENA streaming industry would look like in 2024. Let’s review each prediction and see how close (or far) I was!
Want to see the full list from last year? Check out my article:
The rise of hybrid streaming services
What I predicted: In 2024, I anticipated that the number of hybrid platforms combining SVOD and AVOD/FAST would increase. SVOD platforms would introduce ad-supported tiers to diversify revenue, and new platforms would adopt multi-model strategies.
What happened:
OSN+ introduced an ad-supported tier, “OSN+ Standard with Ads.”
New platforms such as Yango Play, SAFF+, Orbit Now, and Al Jazeera 360 launched. Half of these adopted free models (FAST, AVOD, FVOD), while the rest focused on SVOD.
✅ Verdict: On point! Hybrid models are gaining traction.
The emergence of super Media Apps
What I predicted: I anticipated the launch of super media apps merging video, audio, and more into a single platform.
What happened:
Yango Play became MENA first super media app, combining movies, series, music, mini-games, and live TV.
OSN+ and Anghami focused on tech upgrades and rebranding rather than merging into a single platform.
❌ Verdict: Not quite there yet. Yango Play showed potential, but the broader trend hasn’t taken off.
The overlap between e-commerce and streaming
What I predicted: I expected local e-commerce players to enter the streaming space with a full content offering.
What Happened:
Noon stayed focused on sports streaming with IPL.
However, STARZ ON partnered with Trendyol to integrate ads encouraging in-app purchase
❌ Verdict: Not the revolution I expected, but we’re starting to see bridges between streaming and real-time consumer engagement.
Global FAST platforms are coming to MENA
What I predicted: At least 3 global FAST platforms would enter MENA by the end of 2024.
What happened:
Samsung TV Plus, DAZN, and TCL Channel launched in the region.
✅ Verdict: Spot on! 3 major FAST services entered the market.
The fragmentation of sports rights
What I predicted: More local platforms would enter the sports streaming space, making international sports more accessible.
What happened:
LaLiga signed a co-exclusive deal with Iraqi platform 1001.tv
Shahid, STARZ ON, and TOD expanded their sports offerings to ensure broader access.
✅ Verdict: Nailed it! Sports rights are becoming increasingly fragmented as platforms compete to win over sports fans across the region.
The untapped potential of local sports
What I predicted: Local sports leagues and teams would launch streaming partnerships or their own platforms.
What happened:
Nassr TV: DAZN launched a dedicated channel for Saudi team Al Nassr.
SAFF+: The Saudi Arabian Football Federation introduced SAFF+ with live matches, analysis, and exclusive content.
Smashi TV: Expanded coverage to UAE leagues and new sports like padel.
✅ Verdict: Another win! Local sports content is becoming more diverse and accessible.
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Scorecard: 4 out of 6
Not too bad! Let’s see if I can do even better with my 2025 predictions ↓
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Key 2025 predictions and trends
2024 was a year of experimentation, with platforms launching new models and expanding regionally.
Here’s what I expect in 2025:
1. More platforms offering free streaming
More paid streaming platforms will introduce ad-supported options (AVOD, FAST) to target a larger audience.
So what? To stand out in markets beyond UAE and Saudi, platforms will have to embrace ad-supported tiers and adopt innovative ad formats.
2. Local channels fueling FAST success
FAST is no longer a trend, it’s a model with a high potential in MENA. In 2025, more local FAST channels will launch, resonating with regional audiences.
So what? FAST portfolios tailored to viewer preferences will drive engagement and retention.
3. More Arabic hits shining on global giants
While Arabic content won’t replace Hollywood hits overnight, MENA-produced shows will gain more traction on global platforms. However, viewers will demand higher production values and authentic stories.
So what? Global platforms that invest in premium local storytelling will boost engagement and secure loyal audiences.
4. Sports streaming improved with new features
Sports content will remain a powerful driver of subscriber growth for streaming platforms. They will also improve user experiences with interactive features, real-time stats, and highlights.
So what? Winning in sports streaming will require strategic tech partnerships and investments in local leagues.
5. Local platforms teaming up on premium content
Local platforms will keep forming partnerships, sharing premium content to expand their reach and reduce their content acquisition costs.
So what? This strategy will strengthen the local competitive edge against global players.
6. YouTube creators joining streaming platforms
Streaming platforms have started producing documentaries and reality series featuring local creators and influencers. This trend will accelerate, with more premium, professionally produced content.
So what? Platforms that support local creators with premium content will strengthen engagement and capture younger audiences.
Your turn: what are your predictions?
Answer this email and let me know!
That’s all for today, what we can expect from the MENA streaming media industry in 2025?. If you found this breakdown valuable, spread the word and share it with your network!
Wishing everyone a fantastic week! See you online next Monday. In the meantime, enjoy Secret Level on Prime Video. SECRET LEVEL is a new adult animated anthology series featuring original stories set within the worlds of some of the world’s most beloved video games. From the creative minds behind LOVE, DEATH + ROBOTS, each of the 15 episodes is a celebration of games and gamers.
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