Would like to know your views on distribution because from a business perspective, OTT aggregation favors those with an established distribution channel or a sizable existing consumer base. Tata Play, Airtel Xstream, etc., hold an advantage over independent apps as they can convert their current customer base through established channels and inventories.
Creating new OTT aggregation apps faces a chicken-and-egg problem. Established OTT platforms won't be a part of the aggregator platform without a significant user base, and users won't subscribe to these aggregators without those established popular OTT platforms. It'll be interesting to see how OTT Play unfolds. With just over one million downloads (Android), I'm sure it's challenging for them to add value to major platforms like Hotstar and SonyLiv, which have 30 million+ subscribers.
OTTPlay is exploring distribution through independent ISPs and Cable Operators by bundling it with internet plans. But the top wired BB providers are Jio and Airtel. Airtel has Xstream Play and Jio has direct deals with all major OTTs.
(As of today, SonyLiv is not a part of any plan. Three months back, the top plan had 26 OTTs. Except for SonyLiv and Zee5, the others were regional or lesser-known services. Subscribing to Zee5 and SonyLiv separately costs Rs. 1,898. So, with an OTT Play subscription, users paid an extra Rs. 1,101 for OTTs they might not use. For example, for Telugu customers, subscriptions to Gujarati, Bhojpuri, Punjabi, and Haryanvi OTTs are irrelevant.)
Would like to know your views on distribution because from a business perspective, OTT aggregation favors those with an established distribution channel or a sizable existing consumer base. Tata Play, Airtel Xstream, etc., hold an advantage over independent apps as they can convert their current customer base through established channels and inventories.
Creating new OTT aggregation apps faces a chicken-and-egg problem. Established OTT platforms won't be a part of the aggregator platform without a significant user base, and users won't subscribe to these aggregators without those established popular OTT platforms. It'll be interesting to see how OTT Play unfolds. With just over one million downloads (Android), I'm sure it's challenging for them to add value to major platforms like Hotstar and SonyLiv, which have 30 million+ subscribers.
OTTPlay is exploring distribution through independent ISPs and Cable Operators by bundling it with internet plans. But the top wired BB providers are Jio and Airtel. Airtel has Xstream Play and Jio has direct deals with all major OTTs.
(As of today, SonyLiv is not a part of any plan. Three months back, the top plan had 26 OTTs. Except for SonyLiv and Zee5, the others were regional or lesser-known services. Subscribing to Zee5 and SonyLiv separately costs Rs. 1,898. So, with an OTT Play subscription, users paid an extra Rs. 1,101 for OTTs they might not use. For example, for Telugu customers, subscriptions to Gujarati, Bhojpuri, Punjabi, and Haryanvi OTTs are irrelevant.)