Roya TV FAST Channel Masterplan
Exploring the strategy behind the 3rd FAST platform of Middle East & North Africa
Hey streamers 👋
Welcome to my "Streamers Series”, dedicated articles analyzing streaming services in the Middle East, North Africa, and India. Expect in-depth reviews, trend analysis, and expert insights, delivered straight to your inbox.
Today, I have a look at Roya TV, the hybrid streaming service of Roya Media Group ↓
Today’s program:
Do you really know Roya TV?
Roya TV FAST channel Strategy
Must-watch FAST Channels on Roya TV
And… Action!
Do you really know Roya TV?
Roya TV was launched in 2011 as an FTA channel and a website. It quickly became the largest leading independent TV channel in Amman, bringing high quality content into Jordanian and Arab homes.
In 2013, Roya TV launched as a TV and a VOD App, providing users with access to Roya's content anytime and anywhere, offering a wide range of features that make it easy to navigate between channels and find preferred content, as well as live streaming of Roya TV channels.
Roya TV quickly earned trust in Jordan by offering a diverse range of content mixing news, entertainment, sports, family, Kids content, next to its own productions of premium local shows and comedy series, such as: Jalta, Bath Bayakha, 4 in 1, and Live shows such as; akhbar Al Sabe3ah, Donya Ya Donya, Helwa Ya Donya, Roya Kitchen, Extra time, Caravan, Nabd Al Balad, and others.
Roya TV is today an hybrid service AVOD & SVOD. Most of the content is available for free and users can subscribe to Roya TV Plus for a monthly fee of $2.99 to remove ads and access originals & exclusive content with a better quality and additional features.
Now that you know a little bit more Roya TV, let’s focus on their FAST channel offering ↓
Roya TV FAST channel Strategy
As you can see in the graph below, Roya TV is one of the leading platforms driving FAST in MENA, with already 42 channels available ↓
My observations
Over the last 9 months, the number of FAST channels on Roya TV have seen an impressive growth rate of 162%, positioning it as a leader in the MENA region.
This portfolio includes a rich and diverse mix of 42 channels, covering a wide range of genres including News, Cooking, Travel, Comedy, Drama, Kids, and Music, ensuring a balanced content offering for viewers.
Roya TV stands out among FAST platform providers for its openness to collaborations with partners such as Shahid, Rotana, and Fadaat Media. This approach has contributed to its expansive and diverse channel lineup.
Roya TV offers a unique selection of FAST channels dedicated to Kids: Roya Kids, Roya Kids Songs, Roya Kids Originals, and Roya Kids Stories. These channels provide a variety of engaging and educational content.
Roya TV also offers the most extensive Arabic portfolio of cooking content, with popular FAST channels such as Sett El-Nakhat, Tabekh w Nafekh, Roya Kitchen, ZST, Chefman, and more. This wide range of culinary channels caters to the diverse tastes and culinary interests of its audience.
A large selection of single IP FAST channels is available, focusing on specific actors and TV series such as Al Za'em, Ayman Zaidan, Sayydet al-Shasheh, Nadine Njeem, Watan Ala Watar, Al Haibah, Haret Alqoba, and more.
Must-watch FAST Channels on Roya TV
Enough about graphs, analysis and insights, let’s talk about content! I listed below 5 FAST channels on Roya TV that are unique in the MENA region ↓
Roya Kids
Roya Kids provides safe, educational and fun content for children, through interactive games, music, e-books and educational programs.
Roya Music
Roya Music is a channel dedicated to the content of Roya's programmes, festivals and songs.
Roya Kitchen
Roya Kitchen offers you the most delicious main Arabic and Western dishes.
Helwa Ya Donya
Helwa Ya Donya channel broadcasts reports from Helwa Ya Dunya show, such as Mishwar al- Ordon & Mishwa Al Alam where they tour different regions of Jordan.
Plays
A group of comedy and entertainment plays that aim to draw laughter on faces and entertain the viewer.
That’s all for today, the FAST channel strategy of Roya TV. If you enjoyed this breakdown, please consider sharing it with your friends and colleagues.
I hope everyone has a great weekend and see you online next Monday. Until then, enjoy the growing portfolio of Roya TV FAST channels.
This edition is part of my new “Streamers Series”, dedicated articles analyzing streaming services in the Middle East, North Africa, and India. Expect in-depth reviews, trend analysis, and expert insights, delivered straight to your inbox.
Read all the previous edition of The Streaming Lab here.
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