The Rise of SVOD & AVOD on SHAHID

Can you guess where 86% of SHAHID content sits?

Nov 18, 2024

SVOD Insights

SHAHID subscriber base has grown by 68% between Q4 2022 and Q3 2024.

I know direct comparisons with global platforms like Netflix might not be fair due to different market dynamics, but over the same period, Netflix subscriber base “only” grew by 22%, Prime Video by 17.5%, and Disney+ decreased by 2%.

This steady growth in subscribers happened over five of the seven quarters within this period. The only declines were seen from Q1 2023 to Q2 2023 and from Q1 2024 to Q2 2024.

It’s not a surprise, as the most significant spikes are often around Ramadan.

Between Q4 2023 and Q1 2023, SHAHID recorded a 25% growth, followed by 15% from Q2 to Q3 2023, and 21% from Q4 2023 to Q1 2024.

The holy month, which was from March 22 to April 20 in 2023 and from March 10 to April 9 in 2024, is a period of intense TV new releases and increased viewer engagement.

However, this seasonal boost comes with a challenge: high churn in the following quarters.

SHAHID faced a 5.3% decline in subscribers after Ramadan 2023 and a 4.5% decline after Ramadan 2024. What’s encouraging is that the platform managed to limit churn more effectively in 2024, so we can hope for better numbers in 2025.

AVOD Insights

AVOD user growth also seems linked to Ramadan, with even bigger ups and downs. For instance, SHAHID recorded 20 million monthly active users in Q1 2024.

However, post-Ramadan period always sees a decline in active users. Despite these drops, the platform has managed to maintain year-over-year growth, with a 48% increase in AVOD users from Q4 2022 to Q3 2024.

The AVOD growth is slower than that of SVOD, but the overall trend is positive. Based on past performance, I anticipate Ramadan 2025 to potentially bring the AVOD audience to 23–25 million MAUs.