What’s the most watched OTT content in Middle East?

The Streaming Lab - MENA #15

Hey 👋 - Yann here.

This is the 15th issue of The Streaming Lab - MENA.

Each Saturday, I analyse 1 topic to better understand the OTT market in the Middle East & North Africa.

This week, I’m looking at the most watched OTT content in United Arab Emirates.

Enjoy the show!

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🇦🇪 United Arab Emirates

Netflix - Movies / TV Series

1. HIT: The First Case / Manifest

2. ME Time / Alchemy of Souls

3. Under Her Control / Young Lady and Gentleman

4. Loving Adults / Delhi Crime

5. That’s Armor / Mo

6. The Next 365 Days / Extraordinary Attorney Woo

7. I Came By / Echoes

8. Seoul Vibe / The Sandman

9. Day Shift / Partner Track

10. Look Both Ways / High Heat

Prime Video - Movies / TV Series

1. Samaritan / The Lord of the Rings: The Rings of Power s1

2. Shamshera / The Boys s3

3. Kaduva / Crash Course s1

4. No Time to Die / The Terminal List s1

5. Juuugjugg Jeeyo / Mirzapur s2

6. Malayankunjun / All or Nothing: Arsenal s1

7. Thirteen Lives / Panchayat s2

8. K.G.F Chapter 2 / The Wheel of Time s1

9. Rocketry - The Nambi Effect / The Family Man s2

10. Spectre / Mind The Malhotras s2

iTunes - Movies

1. Top Gun: Maverick

2. Elvis

3. Downtown Abbey: A New Era

4. Death on the Nile

5. Encanto

6. DC League of Super-Pets

7. Clifford the Big Red Dog

8. Sonic the Hedgehog 2

9. The Bad Guys

10. Spider-Man: No Way Home

Shahid - TV Series

1. Intiqam Mashrou s1

2. End Share’ 9 s

3. The Pit s4

4. Min…Ela s1

5. The Killing s1

6. Al Tahaddi: Al Sir 2

7. Al Ain Bil Ain s1

8. Al Layla Wa Elly Feeha s1

9. Hob Lil Ijar s1

10. Hobbi Al Baher s1

StarzPlay - Movies / TV Series

1. Memory / The Big Bang Theory

2. Clean / Dan Brown’s The Lost Symbol

3. Rocky / Al Mo’asses Osman

4. Top Gun / The Twilight Zone

5. Al Aref / The Office

6. Raging Bull / The Stand

7. The Misfits / Two and a Half Men

8. Hercules / Naruto Shippuden

9. The Godfather / Young Sheldon

10. Inmate #1 / Raising Kanan

OSN

1. Sing 2 / House Of The Dragon

2. The Lord of the Rings: The Fellowship of the Rings / Game Of Thrones

3. Candyman / The Real Housewives Of Dubai

4. X / Westworld

5. Good Luck To You, Leo Grande / The Sopranos

6. Everything Everywhere All At Once / Spartacus

7. Last Night In Soho / Euphoria

8. Deep Water / Succession

9. Spy / Industry

10. XXX Return of Xander Cage / Warrior

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What are the insights you can can get from all those rankings?

Extract the metadata: genre, country of origin, release date, etc. You’ll find:

• The most watched content per country of origin

• The most watched content per year of release

• The most watched genres

Mix the parameters and discover:

• The most watched genres on Shahid in Saudi Arabia

• The most watched TV series on StarzPlay coming from the US

• The most watched originals on Prime Video

Look at the trends and analyze:

• The most watched genres from June 2022 and June 2023

• The TV Series that stayed at the top this year

• The most watched new releases or library titles in Ramadan 2022

The possibilities of analysis are endless. Have fun!

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That’s all for today, the most watched content from 6 local and international OTT services in UAE.

Do you want more? I can share with you the Top 10 from 10 services in 10 MENA countries. Weekly.

Let me know if you would be interested in the poll below ↓

See you online next week. Until then, enjoy The Rings of Power on Prime Video.

- Yann

Whenever you’re ready, there are 3 ways I can help you with:

1. If you want to learn more about OTT in MENA, I’d recommend starting with my market report:

   → The local OTT ecosystem in MENA: Learn everything about the local streaming services in the region. Get full access here.

2. License premium FAST & On Demand content on TVToday.

3. Hire top streaming experts for short-term assignments on OTTpro.