White Peaks Solutions, the Tech Powerhouse behind Maraya
White Peaks Solutions, the Tech Powerhouse behind Maraya
How WPS is transforming streaming in MENA
Hey streamers 👋
Welcome to my “Tech Series”, dedicated articles analyzing tech companies, and how they can support the streaming industry in Middle East, North Africa and India. Expect in-depth reviews and expert insights, delivered straight to your inbox.
Today, I have a look at White Peaks Solutions (WPS) and how they are transforming streaming in MENA ↓
Today’s program
Maraya’s service overview
WPS: The Tech powerhouse behind Maraya
How WPS is transforming streaming in MENA
And… Action!
Maraya’s service overview
Let’s start with a concrete use case: Maraya is the OTT streaming platform from Sharjah Broadcasting Authority, powered by White Peaks Solutions.
Maraya provides various types of content, including:
On-demand movies, TV series, and programs
TV channels
Radio channels
What really stands out to me is the quality of their content. For instance, their movie selection includes hits like “Alice in Wonderland,” “The Beauty and the Beast,” “A Quiet Place,” “The Lord of the Rings: The Return of the King,” “Dunkirk,” “Gemini Man,” “Black Light,” “American Made,” and “2012.”
They also have a fantastic collection of Arabic movies, such as “Egypt’s Exchange Cafe,” “Asal Abyad,” “El-Ablah Tam-Tam,” “Omar,” “Wedy Atkalam,” “B82,” “El Resala,” “Bank Al Hazz,” “Wasat Oummy,” and “Laff Wa Dawaran.”
Maraya offers a premium selection of Khaleeji, Arabic, classic, and historical series. Some examples include “Wojooh 2,” “Ramadi,” “Izzek Ya Sham,” “Akher Ayyam Al Omr,” “Manzil 12,” “Egar Adeem,” “Min Kothr Hobbi Lak,” “Suhaila Bint Adeem,” “Souq El Kanto,” “Rihane,” and “Umm Al Yasmine.”
They’ve also started distributing Chinese and Filipino series, which could be quite popular in the region.
Additionally, Maraya hosts 6 TV channels (like Sharjah TV, Sharjah Sports, and Sharjah 2) along with their catch-up programs. They also offer 4 radio feeds from the Sharjah ecosystem.
And here’s the kicker: it’s free!
But best way to explore Maraya’s content is to access the platform and see for yourself. Enjoy!
WPS: The Tech powerhouse behind Maraya
Over the past year, Maraya has achieved an impressive growth. With the support and technology from White Peaks Solutions, Maraya’s user base expanded by 68%, with returning users increasing by 82.4% and engaged sessions by 122.9%. Additionally, installations of the Android and iOS apps surged by 563% and 508%, respectively.
White Peaks Solutions has implemented several key features for Maraya, including FAST Channels, a dedicated kids’ section, a vast library of VOD content, multiple live channels, content localization, SharePlay, and Apple’s Vision Pro technology. They also recently upgraded Maraya’s UI & UX to enhance the premium entertainment experience.
Let me give you more details about the two leading platforms WPS operates: KWIKmotion and FAULIO.
FAULIO
A headless and scalable content management system that seamlessly integrates with KWIKmotion. It allows centralised management of the whole OTT solution linking it to the front end through a comprehensive list of API endpoints:
Assets Organization:
Efficient categorization with Seasons, Genres, Sections, Channels, Categories, Labels, Filters, Inheritance mechanism, Scheduling, and Geo-targeting.
Digital Rights Management (DRM)
OTT Features
Enhance user engagement with Next Episode, Skip Intro, Continue Watching, My List, Multiple Profiles, Localization, and Kids Mode.
News publishing capabilities and user-friendly workflows
Social Media Integration and SEO Metadata
Multi-language Content Creation
Permission Management & Detailed Activity Log
Single Sign-On (SSO)
Page Designer Tool
Customize the look and feel of your pages effortlessly with an intuitive page designer tool
Push Notifications and Alerts
Monetization and Ad Integration
Multiple Live Streaming Channels Support and advanced XML/XLS grid integration
SVOD – Members and Subscribers Management
Payment Gateways Integration
TVOD - Pay Per View & Events Management
Ratings & Comments
Artificial Intelligence Integrations
KWIKmotion
An all-encompassing broadcasting suite that empowers publishers and broadcasters to manage and monetize comprehensive OTT platforms securely across multiple devices and screens.
Video Management
VOD/OVP
Manage assets, import and export media files easily
Create playlists, chapters, sort files into folders and add metadata to all assets (Full API for easy integration, media grabber, syndication and distribution)
Live Streaming
Add multiple live streams, record manually or automatically and restream back to social media. (DVR-Live, electronic programme guide and manual recording)
Security and Monetisation
Protect live streams and your assets and monetise them. (Access Rights Management, stream protection, watermark, DRM integration, ads management and geo-blocking)
Ad Markers with SCTE-35
Simplify the ad insertion process and empower content distributors to provide a seamless ad experience while unlocking new revenue streams.
FAST (Free Ad-Supported Streaming TV)
Curate content in dynamic linear channels with an intuitive and user-friendly interface, seamlessly integrated with ad tech solutions and SCTE-35 ad markers to maximize revenue through targeted ads and sponsorships.
Various playback features such as skip Intro/Next Episode, screen casting, multiple bitrates, PiP support, and seamless playback with no buffering.
KWIKeditor facilitates secure video modifications, enabling users to trim, crop, join, share, and seamlessly apply watermarks to create content tailored to the brand experience.
Enhanced analytics capabilities, empowered by Nice People at Work, a trailblazer in analytics technology, to deliver advanced video analytics.
KWIKintelligence
AI Cropping
AI Cropping tool is a game-changer for content creators and businesses seeking to effortlessly adapt their existing video content to the portrait format.
AI Live Streaming Monitor
AI Live Streaming Monitor, a cutting-edge AI monitoring tool designed to keep a vigilant eye on the live streaming. The tool sends immediate notifications, to alert the broadcaster the moment any audio or video anomalies are detected.
AI Moderation
AI Moderation tool assists human moderators in detecting non-compliant content by analysing video scenes, screening content and organising flagged scenes under their respective criteria.
AI Transcription & Translation
Make use of advanced features like transcription, translation and keyword Search, all powered by the world’s leading AI services (IBM Watson/Google AI).
How WPS is transforming streaming in MENA
White Peaks Solutions already supports numerous platforms with its services in the MENA region. Some of them include:
AlOula by Saudi Broadcasting Authority
Maraya by Sharjah Broadcasting Authority
MBC Shahid
Bloomberg Asharq
Al Arabiya
ET Bel Arabi
Annahar
Sat 7
LBCI
Star TV
Boxing & Bubbles – Christa DiPaolo
WPS also brings something crucial: international recognition. Just look at what they achieved with Maraya last year.
Maraya was spotlighted at the Apple WWDC 2023 Keynote for its cutting-edge use of the SharePlay feature. This highlights Maraya and White Peaks Solutions as leaders in streaming innovation, proving that local MENA platforms can stand toe-to-toe with global standards.
The WPS team will be attending CABSAT 2024 in Dubai next week. Don’t miss this chance to meet them and discover what they can offer.
That’s all for today, how WPS can support the streaming industry in MENA. If you enjoyed this breakdown, please consider sharing it with your friends and colleagues.
This edition is part of my new “Tech Series”, dedicated articles analyzing tech companies, and how they can support the streaming industry in Middle East, North Africa and India. Expect in-depth reviews and expert insights, delivered straight to your inbox.
Read all the previous edition of The Streaming Lab here.
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