Why Every Streamers Should Have Their Own Tudum?
Discover Netflix ultimate Marketing hack.
Hey streamers 👋
Welcome to The Streaming Lab, a weekly newsletter exploring the trends that matter to streaming professionals in the MENA region. If you are not already a subscriber, sign up and receive it directly in your inbox every Monday.
Today’s program
What is Tudum?
The strong lineup of Netflix podcasts
The impact of Tudum-like website on streaming Marketing strategies
And… Action!
This newsletter is sponsored by WSC Sports, the global leader in AI-powered sports content
Every week, my readers ask me how AI can support the streaming industry. It’s already happening with a bunch of cool uses out there: predictive analysis for content acquisition, content personalization and recommendation, enhanced search functionality, Ad targeting and personalization or customer support and chatbots. But I really think the biggest game-changer for AI in streaming right now is for content creation and Editing.
WSC Sports enables sports media rights owners to generate personalized and customized videos, automatically and in real-time to reach every fan on every platform. Over 450 partners around the world, including Canal+, YouTube TV, Amazon, ESPN, SuperSport, DAZN, NBA and LALIGA rely on WSC Sports technology that enables more views, more formats, and more fans and viewers.
See for yourself how TNT Sports (formerly Warner Bros. Discovery Sports) has been leveraging WSC Sports’ AI platform for more than six years, to use content most efficiently and effectively across platforms.
What is Tudum?
I’m sure you already know « Tudum » as the sound logo that changed everything for Netflix. It is recognized worldwide and has become a part of our culture.
But Tudum is more than a sound logo, it’s also Netflix’s official site made for and dedicated to the fans. In my article today, I’ll tell you everything you should know about it.
Tudum is mainly a website with articles, including news, exclusive interviews, behind-the-scenes content, bonus videos, insights, podcasts and updates coming directly from Netflix Marketing team. Their mission is to make sure you find the information you need about your favorite content, and discover your next obsessions.
What’s even more powerful is that Tudum is now linked to your Netflix account. What does it mean? Tudum knows your content preferences and will highlight articles about the movies and TV series that you watched, put a reminder on, or that you are most likely to like.
Here are examples of articles you can find on Tudum, together with examples and link to access them:
Deep Dive: Everything you need to know about Damsel
Who’s Who? The Love Is Blind Season 6 Cast: Meet Your New Pod Squad
News: Avatar: The Last Airbender Will Return for Seasons 2 and 3
New on Netflix: New on Netflix in March 2024
First Look: Jake Paul vs. Mike Tyson Will Happen Live on Netflix This Summer
What to watch: 10 Oscar-Nominated Movies You Can Watch on Netflix Right Now
Status update: Which Love Is Blind Season 6 Couples Are Still Together?
Trailer: Watch the Furies Trailer
Meet The Cast: Meet the 3 Body Problem Cast
Explainer: The Gentlemen Ending Explained: The Cast Puts Together All the Bloody Pieces
Gallery: Firefly Lane Season 2 Part 2 Photos
Up close: Leo Woodall and Ambika Mod Discuss the “Hopeful” One Day Ending
I really like the « Deep Dive » series as Netflix tells you everything you need to know about a specific content: when it will be released, where you can find the trailer, who’s in the cast, what happens, where does it takes place or if it’s based on a book or a true story.
All those articles are categorised in 8 different sections:
TRENDING: What’s new on Netflix in March 2024, Popular now, Based on what you’ve watched, Latest news, Popular titles, Newest videos.
WHAT TO WATCH: Popular now, Based on what you’ve watched, Latest news, Popular videos, More what to watch.
TV SHOWS: Popular now, Based on what you’ve watched, Latest news, TV Shows you’ll love, Newest videos, More what to watch.
MOVIES: Popular now, Based on what you’ve watched, Latest news, Movies Shows you’ll love, Newest videos, More what to watch.
TOP 10: A weekly global list of Netflix’s most watched.
NETFLIX SHOP: Exclusive merchandises from your Netflix favorites.
QUEUE MAGAZINE: Intimate conversations with the industry’s top talent.
PODCASTS: Hear more about Netflix’s TV shows and films.
I let you discover by yourself all this amazing content. I will focus today on the podcast produced by Netflix as I’m convinced it brings a lot of value to the subscribers.
The strong lineup of Netflix podcasts
You can find today 8 podcasts on Tudum. Some of them will discuss about Netflix’s upcoming new releases, others will focus on actors, documentaries, a specific TV Series, bedtime stories or will just tell you jokes ;)
I added below all the Spotify links so you can have a listen (and tell me what’s you favorite one):
Now on Netflix: Your go-to source for what’s premiering this week on Netflix.
Skip Intro with Krista Smith: A weekly show bringing you dynamic conversations with the exceptional people behind your favorite shows, films, specials, and documentaries on Netflix.
We Have the Receipts: A bi-weekly all-access deep dive into Netflix Unscripted Reality!
You Can’t Make This Up: The incredible real stories behind the making of the biggest documentary series & films on Netflix.
The Crown: The Official Podcast: Follow the show episode by episode, diving deep into the stories and speaking with many of the talented people involved,
Netflix Is A Daily Joke: A joke a day podcast featuring a daily dose of your favorite Netflix comedians. One joke a day. Everyday.
Bedtime Stories with Netflix Jr.: Bedtime stories designed to help your little ones relax and sleep.
Popcorn Brainstorm! Jokes & Trivia for Kids: Jokes and quiz about your favorite Netflix films and series.
The impact of a Tudum-like website on streaming Marketing strategies
Creating a website like Netflix's Tudum could offer several benefits to other streaming services. Here are some reasons why it could be a game-changer:
Building a community: Exclusive content such as behind-the-scenes looks and interviews with industry talent can improve viewer loyalty and create a sense of community and attachment to the platform.
Facilitating discovery: Articles like Trending and What to Watch and can improve content discoverability and encourage exploration of new content.
Leveraging personnalization: Carousels like Based on what you’ve watched keep users updated about their favorite shows. This personalization creates a deeper connection with the platform and can improve retention rates.
Boosting new shows: Featuring new content and creating podcasts to announce what’s coming to a platform or invite local actors to talk about their latest series can help smaller or new shows gain traction and visibility among the service’s audience.
Driving traffic: A content-rich website can drive traffic coming from search engines, increasing overall visibility and attracting new subscribers.
By adopting a model similar to Tudum, other streaming services can improve the user experience thanks to personalized content discovery and engagement but also open up new channels for promotion, solidifying their position in a competitive streaming market.
That’s all for today, what is Tudum and why streaming services should have their own website dedicated to their fans. If you enjoyed this breakdown, please consider sharing it with your friends and colleagues!
I hope everyone has a great week, see you online next Monday. Until then, enjoy Shōgun on Disney+. Set in Japan in the year 1600, Lord Yoshii Toranaga is fighting for his life as his enemies on the Council of Regents unite against him, when a mysterious European ship is found marooned in a nearby fishing village.
The Streaming Lab is a weekly newsletter exploring the trends that matter to streaming professionals. If you are not already a subscriber, sign up and receive it directly in your inbox every Monday.
Read all the previous edition of The Streaming Lab here.
Interested in advertising with The Streaming Lab and reach a qualified audience in MENA? Email me.
Track the MENA streaming ecosystem and anticipate the future of the industry. Subscribe to TLS+