🎯 Why Viu has a unique positioning in MENA streaming?
It's not just about content...
Hey streamers! Today, let’s talk about Viu 👇
Of course, content is king, but that’s not the full story.
Here’s what I found out 🤓👇
Viu launched in Southeast Asia in 2015 and entered MENA in 2018.
They opened an office in UAE, expanded into Saudi and hired local teams.
They licensed global hits, from Turkish to K-dramas, dubbed or subtitled for Arabic viewers 🎯
But the real game-changer? Partnerships! 🤝
Viu has partnered with more than 20 telcos in MENA: du, e&, STC, Ooredoo, Orange, Inwi, Omantel, and more.
And it paid off this Ramadan! 🏆
Their viewership more than doubled compared to 2024, With major hits like their exclusive Egyptian TV series Fahd El Batal, Nasamat Ayloul from Levant and the Egyptian Original Al Halanji.
Yes, the success of Viu in MENA is not just about content. It’s about smart local execution, supported by powerful partnerships.
And with an investment of $300M from Canal+, it feels Viu and the team are just getting started 🚀
Wishing everyone a great week! See you online this Friday for a new edition of my Streaming in Short.
