Introducing The Next Phase of The Streaming Lab
Celebrating 2K subscribers with exciting news!
Hey streamers 👋
Welcome to this special edition of The Streaming Lab, celebrating 2,000+ subscribers who receive it directly in their inbox every Monday (Friday for this one only ;)
Today’s program:
Who are you?
Streaming in India
The Streaming Lab website
What’s next?
And… Action!
Who are you?
The Streaming Lab newsletter has experienced a strong growth in its subscriber base. One year after its launch in May 2022, it reached the milestone of 1,000 subscribers. This trajectory accelerated significantly, taking less than six months to more than double the subscriber count, reaching 2,000 subscribers this week!
The Streaming Lab has a global reach with readers now coming from 87 countries. What’s interesting is the geographical distribution of the audience: Approximately 25% of the readership is based in MENA, with a substantial portion originating from the United Arab Emirates, showing the region's interest in streaming-related content.
Following the MENA region, the newsletter's readership is distributed across several other countries, including India, the UK, the US and France. These countries represent significant hubs of interest, confirming the international appeal of the newsletter insights and updates.
Streaming in India
The Middle East and India share historical, cultural, and economic ties. Both regions have a history of trade and cultural exchange and share cuisine, language, and religious diversity. They also represent today significant markets for streaming services.
For several months now, I’ve been thinking to replicate the success of The Streaming Lab to another region. My choice turned out to be an easy one: I just had to look where my readers are coming from. And since the launch of the newsletter, more than 10% of my subscribers come from India.
But I couldn’t do it alone. I needed someone with experience in the streaming Indian ecosystem, and Vinit came at the right time: he witnessed and has been part of the rise of streaming in India since the launch of the first OTTs in the country. He is passionate about all things video: tech, content, business models, the players, the streaming wars, the fans, sports and everything in between.
And this is it, Streaming in India was born: your weekly round-up of India and streaming news. Here are the six articles already available:
If you are already a subscriber of The Streaming Lab, you still need to sign up to Streaming in India from your Substack settings page to receive it directly in your inbox every Wednesday.
You can also read the articles directly from the website HERE. A good transition for my next point 👇
The Streaming Lab website
The Streaming Lab is not only a newsletter sent to an amazing network of subscribers. It’s also a full online portal with exclusive content: www.thestreaminglab.com
I recently upgraded the website and introduced 7 content sections:
Streaming in MENA: The Streaming Lab articles and essays about streaming in MENA & all over the world that I publish each Monday.
Streaming in INDIA: Streaming in INDIA, your weekly round-up of India and streaming news from Vinit, available every Wednesday.
FAST in MENA: Your exclusive tracker of the new FAST channels and platforms in the MENA region.
Sports Streaming: All The Streaming Lab articles related to streaming & sports in MENA , India and the world.
Content & Tech Events: Everything you should know about IBC, MIPCOM, DICM, MIPTV, CABSAT and the major content & tech events.
Streamers analysis: All my analysis of streaming services at the same place
Market reports: All the editions of The Streaming Lab market reports: Streaming in MENA and Streaming in INDIA.
I plan to launch new sections regularly and even create pop-up sections for specific events. Any suggestions?
What’s next @ The Lab?
Here are the objectives of The Streaming Lab for the next six months:
Maintain a focus on creating content related to Streaming in MENA, with best practices & data coming from different markets.
Develop a qualified readership around streaming media professionals with a keen interest in India.
Introduce The Streaming Lab podcast to further engage and inform The Streaming Lab audience.
Produce exclusive articles and original content for The Streaming Lab website.
Organize The Lab Meetups to facilitate networking between streaming professionals and knowledge-sharing opportunities.
Leverage my recent partnership with Stream Metrics to analyse and share insights about FAST worldwide.
Enhance the effectiveness of sponsorship on The Streaming Lab newsletters, ensuring they provide maximum value to our clients.
Contribute to the growth of the Ad-supported streaming ecosystems in MENA and India with dedicated whitepapers.
Forge partnerships with other newsletters about Media & Entertainment around the world.
And of course, let me know if you have any topic in mind that could bring value to The Streaming Lab community!
That’s all for today, the evolution of The Streaming Lab newsletter. If you enjoyed this breakdown, please consider sharing it with your friends and colleagues.
I hope everyone has a great week, see you online next Monday. Until then, enjoy Beckham on Netflix. The new docuseries from filmmaker Fisher Stevens examines the highs and lows of the athlete's life through conversations with those closest to him.
The Streaming Lab is a weekly newsletter exploring the trends that matter to streaming professionals. If you are not already a subscriber, sign up and join 2,000+ others who receive it directly in their inbox every Monday.
Interested in advertising with The Streaming Lab and access the MENA streaming ecosystem? Email me.
Get full access to my market reports STREAMING in MENA and STREAMING in INDIA.
I also work with streaming services, content creators, platform providers or media consultants and help them diversify their revenues. Contact me here.
Thrilled to see how it has evolved and believe it or not I knew from day 1 Viniit was behind Streaming in India, a different ton of voice altogether ☺️ Cheers to the next 6 months