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"A big mistake would be to create/add thousands of FAST channels and wait for consumers to find them". I agree. Worth noting that this is exactly what happened in MENA in the late 1990s early 2000s: as the cost of creating and delivering channels decreased, the number of FTA satellite channels mushroomed from a few dozen to over 800 with (far too) many of them very low quality. I also agree with you that content discovery with a strong EPG is critical to success; again, this is an area that has been badly neglected in MENA.

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